AAN News
'Influentials' Skeptical of Product Reviews Found on Social Net Sitesnew
Adweek |
10-23-2007 9:36 am |
Industry News
Online Ad Growth Being Stunted by Conflicting Measurementsnew
Online advertising is expected to generate more than $20 billion in revenue this year, but questions remains about how much clashing traffic figures will hold the market back, the New York Times reports. Visitor measurements being taken by large online publishers are coming in much higher than the numbers provided by third-party firms like ComScore and Nielsen/NetRatings. The discrepancies are caused by a number of factors, including the use of raw server data (by publishers) vs. extrapolating audience figures based on panel samplings (by third parties). In addition, while the "impression" has largely become the accepted metric used to measure an online audience -- and set ad rates -- each company uses a different methodology to calculate that number, according to the Times. "It's hugely frustrating," the president for media at Martha Stewart Living Omnimedia says about the clashing numbers. "It's one of the barriers preventing us from really moving forward."
The New York Times |
10-22-2007 10:56 am |
Industry News
Three Things to Remember When You're Writing a Marketing Plannew
The Marketing Minute |
10-22-2007 10:09 pm |
Industry News
Some Blogs are Very Profitablenew
San Francisco Chronicle |
10-22-2007 10:03 pm |
Industry News
Tags: Management, Retail Advertising
The Hottest Digital Agencies Aroundnew
Advertising Age |
10-22-2007 5:00 pm |
Industry News
Tags: Retail Advertising
AAN Introduces HTML Newsletters
If you thought your daily AAN.org newsletter looked a little different this morning, you were right. AAN has transitioned the daily and weekly AAN.org emails from staid plain-text to rich HTML. Newsletters for AltWeeklies.com will soon make the same switch, once the site redesign is complete. To sign up for daily or weekly AAN newsletters or to update your preferences, click here (if you are an AAN member) or click here (if you aren't an AAN member).
AAN Staff |
10-18-2007 10:12 am |
Association News
Global Consolidation Brewing in Beer Biznew
Wall Street Journal |
10-18-2007 4:57 pm |
Industry News
Tags: Marketing, Retail Advertising
Dave Morgan Discusses the Future of Ad-Supported Online Medianew
Online Spin |
10-18-2007 4:52 pm |
Industry News
Yahoo Takes Open-Network Approach to Online Ad Partnershipsnew
"While Google extends its reach to sell ads on sites all over the web, Yahoo is appealing to big-name publishers with a different approach: You sell ads on our portal, we'll sell ads on your sites," AdWeek reports. Partners in the Yahoo network, which so far include WebMD, Forbes.com, Cars.com and Ziff Davis Media, can sell ads on Yahoo sites, and Yahoo can sell ads on partner's sites. "Typical ad network relationships are one way," says Todd Teresi, senior vice president of Yahoo's publisher network. "The open approach is going to become a new paradigm of how partnerships are struck."
AdWeek |
10-17-2007 12:17 pm |
Industry News
Registration for AAN West Conference Now Opennew
This year's AAN West conference was organized a bit differently than years past: A committee of AAN members in Northern California did most of the heavy lifting, and they've put together a wonderful staff training program that includes business, design & production, editorial, and sales tracks. "The committee's focus was on staff training and providing an opportunity to network with others in the alt-weekly world," says the News & Review's Deborah Redmond, who chaired the committee that organized the event. The conference will be held Feb. 1-2 at the the First Unitarian Church in San Francisco. The early-bird registration rate is only $75 for AAN members and $150 for non-members (the rates increase by $25 after Dec. 7). Hotel options include the Cathedral Hill Hotel and the Kabuki Hotel (formerly the Miyako), which is also the site of the Web Publishing Conference that will immediately precede AAN West. (AAN members can also register now for the Web Publishing Conference, although the complete program won't be announced until next month.)
AAN Staff |
10-17-2007 9:27 am |
Association News
Toyota Web Blitz Opts for Roadblocks on Local News Sitesnew
Adweek |
10-17-2007 10:03 am |
Industry News
AdReady Offers DIY Web Ad Design App for Smaller Advertisersnew
Online Media Daily |
10-17-2007 9:51 am |
Industry News
Organic Food Consumers Also Big on Wine and Imported Beernew
Center for Media Research |
10-17-2007 9:41 am |
Industry News
Tags: Retail Advertising
Lawmakers Take Aim at Cigarette Advertisingnew
Ventura County Star |
10-16-2007 2:13 pm |
Industry News
Tags: Retail Advertising
Nielsen: Presidential Candidates Shun Cable Advertisingnew
Multichannel News |
10-16-2007 2:11 pm |
Industry News
Tags: Retail Advertising
