AAN News
Study: Consumers More Likely to Act on Ads Seen on Local Media Sitesnew
Adweek |
08-20-2008 10:42 am |
Industry News
Study: Many Small-and Medium-Sized Businesses Plan Ad Spend Increasenew
Online Media Daily |
08-20-2008 8:03 am |
Industry News
Video Ad Study Shows High Engagement Ratesnew
Online Media Daily |
08-18-2008 8:32 am |
Industry News
Study: Younger Hispanics Respond Better To Bilingual Online Marketingnew
Marketing Daily |
08-18-2008 8:30 am |
Industry News
Long Island Press Partners with Another Weekly for Ad Salesnew
The Press is partnering with The Independent "to offer advertisers a two-paper deal that officials at the free weeklies tout as an 'all Island' option," Newsday reports. The deal was hatched a few months ago during a meeting of the papers' publishers and key officials to discuss a "strategic alliance," according to Michael Castonguay, chief financial officer of the Long Island Press. "It's an advertising-marketing partnership that we hope will expand as we continue to grow on Long Island," he says. According to Newsday, the Press has a circulation of more than 97,000, and the Independent has a circulation of about 20,000.
Newsday |
08-15-2008 8:54 am |
Industry News
Facebook Tests Ads Packaging Video, Commentsnew
Online Media Daily |
08-15-2008 9:00 am |
Industry News
ComScore Creates New Measures For Ad Networksnew
Online Media Daily |
08-14-2008 10:56 am |
Industry News
Study: Mobile Messaging To Increase 15 Percent By 2012new
Online Media Daily |
08-14-2008 8:25 am |
Industry News
Study Finds Growing Reliance On Ad Networksnew
A new study on digital pricing by the Interactive Advertising Bureau and Bain & Company found that ad networks handled 30 percent of major web publishers' sales in 2007 compared to just 5 percent the prior year, Online Media Daily reports. The study concludes that this trend could negatively impact overall web revenue, since CPMs earned through ad networks are usually a fraction the going rates for display inventory sold directly by major publishers.
Online Media Daily |
08-12-2008 12:04 pm |
Industry News
Times-Shamrock Papers Join Ruxton Media Group
Baltimore City Paper, Metro Times, Orlando Weekly and the San Antonio Current are as of today exclusively represented by Ruxton for national print advertising, according to a press release. The papers will join their newly-acquired sister paper, the Cleveland Scene, as part of the advertising network owned and operated by Village Voice Media. VVM chief operating officer Scott Tobias says the discussions about joining Ruxton began while VVM and Times-Shamrock were negotiating the sale of the Scene earlier this year. The addition of the four papers means Ruxton has a print presence in 50 American cities, including all of the top 20 markets, with a total weekly print circulation of more than 3.6 million.
(FULL STORY)
Ruxton Media Group Press Release |
08-11-2008 9:02 am |
Press Releases
Media Outlets Losing Money From a Lack of Auto Adsnew
With auto sales at their lowest point in 15 years, car manufacturers and local dealers are cutting way back on advertising, according to the New York Times. "You're talking about cars sitting on lots for 90 days," says Mort Goldstrom, vice president for advertising at the Newspaper Association of America. "The dealers are saying, 'I have cars that won't move. And I can't advertise.' It's because of cash flow." A recent report from TNS Media Intelligence shows that the auto industry's first quarter spend was down $414 million from last year.
The New York Times |
08-11-2008 8:30 am |
Industry News
Ad Spend For Online Looks Rosy Despite Some Downturnnew
Marketing Daily |
08-11-2008 8:26 am |
Industry News
Dispute Spotlights comScore Ad Network Rankingsnew
Online Media Daily |
08-06-2008 9:27 am |
Industry News
TV Passes Newspapers as Dominant Ad Platform; Online Hot on Trailnew
Veronis Suhler Stevenson's (VSS) annual Communications Industry Forecast notes that newspapers, long the dominant U.S. advertising platform, have fallen behind broadcast TV this year, which itself is poised to be usurped by the internet within the next three years, Media Daily News reports. The VSS report also shows that traditional media are increasingly claiming online ad space. VSS estimates that traditional media operators will account for nearly half (49.5%) of online ad dollars this year. That share is up from less than a third (29.1%) in 2002, and is projected to take a dominant position by 2011.
Media Daily News |
08-05-2008 12:15 pm |
Industry News
Survey: College Students Getting Richer and Pickiernew
Media Daily News |
08-05-2008 12:03 pm |
Industry News
