AAN News
Report: Privacy Key As Mobile Ads Continue To Grownew
Online Media Daily |
09-16-2008 11:42 am |
Industry News
How Wall Street Meltdown Will Affect Ad Spendingnew
Advertising Age |
09-16-2008 9:26 am |
Industry News
Study: Mobile Users Are Open to Retail Offersnew
Online Media Daily |
09-11-2008 8:49 am |
Industry News
Study: Mobile Advertising is Growing, but Facing Hurdlesnew
The number of U.S. mobile subscribers who recall seeing ads on their phones was up 81 percent from last year, to 77 million people, according to a new study by Nielsen Mobile. However, the report notes that mobile advertising continues to lag behind mobile media usage. For example, 63 percent of mobile ad viewers see ads just once a month or less, while less than two-thirds of page views of top mobile sites carry advertising (half of that is taken up by unpaid house ads). Nielsen points to three factors holding back mobile advertising: Advertisers and agencies are not yet fully aware of the size of mobile content audiences; the complexity of the mobile ecosystem intimidates media buyers; and a lack of trust in the medium because of survey results showing that consumers are not receptive to mobile advertising.
Online Media Daily |
09-10-2008 2:49 pm |
Industry News
Study: Marketers Taking Cautious Approach With Online Medianew
Online Media Daily |
09-10-2008 8:25 am |
Industry News
New Nielsen Tool Combines Mobile, Lifestyle Datanew
Online Media Daily |
09-09-2008 9:14 am |
Industry News
Gambit Weekly is Back in Business
After distributing this week's issue one day early, on Saturday, so readers fleeing Hurricane Gustav could grab a copy on their way out of town, about half of Gambit's staff are back in the office today, publisher Margo DuBos tells AAN News. The entire staff of 35 are expected back tomorrow. Much of New Orleans is still without power, but Gambit is running on a generator purchased after Katrina, furiously working on next week's issue, which will see the light of day on Monday, just one day after the paper's unusual Sunday street date. The alt-weekly also kept a steady pace of blogging over at the Blog of New Orleans before, during, and after the storm.
AAN News |
09-04-2008 1:40 pm |
Industry News
JPMorgan, Citing 'Macroeconomic Weakness,' Cuts Online Ad Outlooknew
Online Media Daily |
09-04-2008 8:32 am |
Industry News
Ruxton Media Group Continues to Expand
Six more AAN members have joined Ruxton and industry veteran Yolanda Luszcz was promoted to head the national advertising agency's burgeoning digital network, according to a press release issued this morning. The Shepherd Express, the Memphis Flyer and Gambit Weekly have all chosen Ruxton to represent them for national sales in both print and digital mediums, while Boise Weekly, Seven Days and Isthmus have joined the Ruxton Digital Media Network (RDMN) for non-exclusive representation of their digital products. Ruxton has also created a Publishers Advisory Committee (PAC) for RDMN, "to ensure that Ruxton's publisher partners are fully vested in the rapidly changing world of digital marketing and advertising." The first elections for PAC reps will be the week of September 15, and the PAC's first meeting will be October 23 in Houston.
(FULL STORY)
Ruxton Media Group Press Release |
09-03-2008 8:08 am |
Press Releases
New Owners Shuffle the Editorial Deck at Worcester Magazinenew
With the exception of one person, the entire editorial staff will no longer have jobs at the paper tomorrow when the sale to Holden Landmark Corp. closes, the Worcester Telegram & Gazette reports. Three non-editorial staffers also will not be offered jobs with the new company, and one full-time position will be made part-time. "As we merge the Holden Landmark Corp. and Worcester Magazine, we are retaining 88 percent of the combined company's employment base," the paper's new publisher Gareth Charter says in a staff memo explaining the changes. Jim Keogh, current editor-in-chief of the Holden Landmark newspaper group, will take the reins as editor of Worcester Magazine, and Doreen Manning will be the paper's arts & entertainment editor. Outgoing editor-in-chief Noah Bombard tells the Telegram & Gazette that while he expected to lose his job as a result of the sale, he was "stunned" by the depth of the changes. "Cuts were expected, but nobody expected them at this level," he says. MORE: Read Bombard's farewell email.
Worcester Telegram & Gazette |
08-28-2008 8:30 am |
Industry News
New Forecast for '08 and '09 Lowers Overall Ad Outlook, Boosts Onlinenew
Online Media Daily |
08-28-2008 8:46 am |
Industry News
Opinion: How to Popularize, Socialize and Monetize Mobile Contentnew
Online Media Daily |
08-25-2008 11:34 am |
Industry News
Study: Marketers' Budgets Likely To Plunge Furthernew
Marketing Daily |
08-22-2008 10:00 am |
Industry News
Facebook Tests Engagement Adsnew
Online Media Daily |
08-22-2008 9:02 am |
Industry News
Worcester Magazine Sold to Local Weekly Publishersnew
The Holden Landmark Corp. yesterday purchased the alt-weekly from Worcester Publishing Ltd. for an undisclosed sum, according to reports. Landmark owns four community weeklies in Central Massachusetts and a monthly parenting magazine. Owner and publisher Allen Fletcher tells the Worcester Business Journal that he sold the magazine because he had arrived "at a time in my life when I was looking to make a change. It's a personal path I've been on for a few years." He told the Telegram & Gazette that the paper was in good health, with this year seeing a 30 percent increase in revenues over last year. Landmark publisher Gareth Charter says they have "no interest whatsoever in suburbanizing Worcester Magazine," but he hopes it can expand the company's advertising reach, by allowing businesses to target the city as well as individual suburbs where Landmark already has weeklies. The deal is expected to close Aug. 29.
Worcester Telegram & Gazette | Worcester Business Journal |
08-20-2008 8:01 am |
Industry News
