AAN News
AAN Massages ShoWest
Annual reception well-attended
(FULL STORY)
AAN Staff |
03-08-2002 3:33 pm |
Association News
National Ads Take Cliff-Dive
National advertising in alternative
weeklies nosedived the first few
weeks of 2002. "We're kind of on a
shoestring now, but that's how we
started," says AWN Executive Director
Mark Hanzlik. At least one AAN
paper
is pulling out the stops to shore up the
local ad base: Chicago Reader has restructured its ad rates so that some advertisers now are paying 15 percent less.
(FULL STORY)
Seth Wharton |
02-22-2002 12:17 pm |
Industry News
Tags: Financial, Retail Advertising
AAN West Draws More Than 100
Abbreviated program well-received
(FULL STORY)
AAN Staff |
02-12-2002 3:34 pm |
Association News
Bergman Named First Amendment Speaker
“Insider” model speaks at Madison convention
(FULL STORY)
Keith Pandolfi |
01-22-2002 10:32 am |
Association News
AAN West Hotel Deadline Extended
New deadline Jan. 18
(FULL STORY)
AAN Staff |
01-10-2002 9:53 am |
Association News
Health Journal Tracks Alt-Weekly Tobacco Adsnew
The American Journal of Public Health has released results of a five-year study of tobacco advertising and promotions in alternative newsweeklies. It concludes that tobacco companies are using the entertainment sections of the alternative newsweekly industry to target young adults. The study tracked tobacco ads and promotions over five years in the San Francisco Bay Guardian and the Philadelphia City Paper. From 1994 to 1999, tobacco-related advertising jumped from single digits to more than 300 a year in each paper. "These efforts appear to be bearing fruit; smoking rates are increasing in this age group," the authors write.
American Journal of Public Health |
01-09-2002 3:48 pm |
Industry News
Tags: Retail Advertising
Alt-Weeklies Tap Auto Market
Auto advertising has been a tough nut for alternative newsweeklies to crack. AAN News asks ad directors how they won over these conservative, set-in-their-ways auto dealerships. Some say they're getting this lucrative business with a combination of special sections and savvy sales reps. Auto dealers are opening up to the alternative weekly market, but they want familiar relationships and a lot of bang for their buck, they say.
(FULL STORY)
Seth Wharton |
01-03-2002 10:39 am |
Industry News
AAN West Program Set
Guerrilla marketing, sales gurus featured
(FULL STORY)
AAN Staff |
12-14-2001 11:58 am |
Association News
Alternative Newsweekly Awards: Seventh Annual Call for Entries
Contest rewards the best in alternative journalism
(FULL STORY)
AAN Staff |
12-06-2001 4:18 pm |
Association News
AAN West Scaled Back
Focus on sales and marketing
(FULL STORY)
AAN Staff |
12-03-2001 1:08 pm |
Industry News
Salt Lake City Weekly Gives Mormons/Jim Beam Equal Timenew
Utah has liberalized its liquor
advertising laws, and Salt Lake
City Weekly has lost no time in
snagging a Jim Beam ad. It
appears on page 7; on page 25, in a
full-page ad donated by the paper, the
Church of Latter Day Saints is
given space to argue that alcohol
advertising is a threat to society.
Publisher John Saltas tells the
Salt Lake City Tribune the timing was a
coincidence.
Salt Lake City Tribune |
11-29-2001 11:57 am |
Industry News
Classified Conference Smaller
But focused on generating new revenue
(FULL STORY)
AAN Staff |
11-08-2001 1:43 pm |
Industry News
AAN Board Votes on Surplus
Marketing, research, convention supported
(FULL STORY)
AAN Staff |
10-18-2001 12:51 pm |
Association News
Classified Conference Deadline Extended
Special hotel room rate still available
(FULL STORY)
AAN Staff |
10-10-2001 7:01 am |
Industry News
Synergy’s the Word in DFW
Lee Newquist, the owner of AAN's newest independent newsweekly, says there’s plenty of room to grow Fort Worth Weekly. The special relationship between the paper he bought this week and the Dallas Observer may allow cooperative ad sales efforts, and neither paper’s going to park its boxes on the other paper’s turf, Newquist says.
(FULL STORY)
AAN Staff |
10-04-2001 1:55 pm |
Industry News
