AAN News
Cell Phone Mergers Not Bad for Newspapers, Yetnew
During the newspaper recession and the last few years of shaky recovery, wireless telephone service providers were aggressive and steady advertisers, all the more important because they pumped up revenues in the anemic national-ad category.But with Wednesday's announcement of the $35 billion merger of wireless giants Sprint and Nextel Communications -- which comes two months after Cingular's $41 billion acquisition of AT&T Wireless -- newspapers now must ask: With all this consolidation, will cell phone service providers hang up on newspapers?
Editor & Publisher |
12-16-2004 1:14 pm |
Industry News
Tags: Retail Advertising
Goldman Sachs: Business Outlook 2005new
Goldman Sachs, an investment firm not holding a conference next week, put together a handy primer on what to expect for 2005. And judging from analyst Peter Appert's views, it's not much.
Editor & Publisher |
12-02-2004 11:07 am |
Industry News
2004: Newspapers Take Largest Slice of Ad Pienew
Editor & Publisher |
12-02-2004 11:10 am |
Industry News
Tags: Retail Advertising
Dailies Padded Circ Figures to Keep Ad Rates Highnew
The trouble started in 1998, when the Chicago Sun-Times broke ground on a new printing press on the south side of Chicago. The start-up process was a "nightmare," the publisher said. The press malfunctioned, causing the paper to hit the streets late and leading to mass subscription cancellations.
Washington Post |
11-30-2004 12:40 pm |
Industry News
Media Buyers and Planners Prefer Kerrynew
Most national polls indicate that the 2004 presidential race is extremely close. Some have the Bush/Cheney ticket ahead. Others put the Kerry/Edwards team on top. Some suggest it is a dead heat. But among the nation's media planners and buyers, there is no question which candidate leads. By a margin of nearly two-to-one, media executives would like to see John Kerry elected president versus George W. Bush, according to results of a survey of the MediaPost Advisory Panel conducted online this week by InsightExpress.
Media Daily News |
10-29-2004 12:48 pm |
Industry News
Tags: Retail Advertising
Alt-Weekly Ad Urges Readers to Ditch Nader for Kerrynew
Nader-supporting alt-weekly readers living in 10 swing states will see full-page ads next week urging them to vote Kerry in 2004. The ads promote a statement by more than 70 former Nader supporters -- including Noam Chomsky, Ben Cohen and Susan Sarandon -- who endorse voting for Kerry in states where he's running neck and neck with Bush. Colorado Springs Independent publisher John Weiss, who organized the campaign, says, "Our goal is to reach voters who have been almost entirely neglected in this campaign: swing voters on the left."
The Unity Campaign press release |
10-21-2004 5:07 pm |
Industry News
Report: Advertisers Will Triple Spending on Video Game Ads by 2008new
New figures from the Yankee Group claim the U.S. video games industry reaches more than 108 million gamers 13 years of age and older, who will have spent $7.4 billion by the end of the year. Advertisers have long wanted to penetrate the gaming market, but haven't yet been able to in any meaningful way. Despite the video games industry's size, advertisers only spent a meager $79 million on placing ads in games last year--a number the market research firm anticipates will grow to $260 million by 2008, according to the Yankee Group report.
Media Daily News |
10-19-2004 7:38 am |
Industry News
Tags: Retail Advertising
Dates for AAN West, East Announced
AAN Staff |
10-04-2004 6:00 pm |
Association News
Industry Identifies $50 Billion in Ad Wastenew
For years Madison Avenue's leading thinkers have pondered the same fundamental question: How much of their advertising actually works? In what is likely the grandest post-buy analysis of all time, the Advertising Research Foundation this week will release findings of a review of more than a dozen of the most sophisticated cross-media case studies ever conducted. Its conclusion: About $50 billion in U.S. ad spending is "wasted." That figure equates to about 18.8 percent of the $266 billion in U.S. ad spending estimated by Universal McCann for 2004, but the precise number isn't as important as the fact that the ad industry now claims to have identified some of its biggest and most obvious areas of waste.
Media Daily News |
09-21-2004 9:55 am |
Industry News
Goldman Sachs Calls Newspaper Ad Trends "Sloppy"new
Any goodwill towards newspaper companies for strong performances in August may be short-lived. September is more than halfway through and already several companies are warning that in the end it won't look pretty.
Editor & Publisher |
09-21-2004 9:52 am |
Industry News
Dailies Struggle to Rebuild Confidence With Advertisersnew
The summer of scandal in the newspaper circulation business has left advertisers and agencies worried about what could possibly be next. Most say they are placing increased scrutiny on audience statements and newspaper ad budgets, though they believe the power of the medium will protect it from any immediate advertiser backlash.
Media Daily News |
08-25-2004 9:31 am |
Industry News
Some Alt-Weeklies See Improvement in Second Quarter
Advertising sales at alt-weeklies varied from region to region during the first half of 2004, in large part following the path of the spotty economic recovery. Happily, the second quarter of the year was an improvement over the first, both for national sales overall and for local sales at selected alt-weeklies. Freelance writer John Ferri reports for AAN News on the state of the business.
(FULL STORY)
John Ferri |
08-19-2004 5:27 pm |
Industry News
2004 AAN Convention Photo Gallerynew
AAN |
08-09-2004 5:32 pm |
Association News
First-Time Convention Goer Remembers the Alamonew
There comes a point in every party girl's life when she has to stop drinking and start getting serious. Fortunately for Maui Time Weekly's Samantha Campos, that point wasn't in San Antonio, at least not during AAN's annual convention. Mingling with editors, publishers and other journalistic riff-raff, she found that "they tend to let it all out after the free booze and appetizers kick in."
Maui Time Weekly |
08-04-2004 1:24 pm |
Industry News
Catholic Paper Questions Alt-Weekly's Availability to Childrennew
Pittsburgh Catholic apparently believes that its hometown alt-weekly should be wrapped in a brown bag and handed out from behind the counter. "We need to ensure that our children are protected from unhealthy and exploitative images of sexuality," says a representative of the local diocese who thinks it's "unconscionable" that Pittsburgh City Paper is openly distributed in public. “I’m not running a day care center,” City Paper editor Andy Newman tells the paper. “I have a newspaper, and I feel like other people are responsible for supervising their own children.”
Pittsburgh Catholic |
07-12-2004 6:06 pm |
Industry News
