AAN News
Study: Local Shoppers Turn to Web, TV, Newspapersnew
Local marketers who advertise on the Internet shouldn't be too quick to abandon newspaper, television, and other forms of traditional media--at least going by the results of the recently released Dieringer Research Group report, "How Consumers Use Media To Make Local Purchase Decisions."
Online Media Daily |
04-18-2005 10:00 am |
Industry News
Tags: Retail Advertising
Rating the Value of Section Pricingnew
Facing an ever-growing number of media competitors, a handful of daily newspapers have recently taken a page from their broadcast brethren. Rather than charging advertising rates based loosely on their total print circulation, the common metric employed throughout the industry, each paper is experimenting with a rate structure based on the number of people who are actually reading or using each individual section.
Presstime |
04-14-2005 9:54 am |
Industry News
A Thinning Marketnew
Like many people who spent their careers putting mostly black ink on white paper so it could be thrown on people's porches at 5 a.m., I have been worrying about the future of newspapers. Most of the content newspapers provide is available free online and many of our best advertisers have found they can reach their best customers more efficiently using lower-cost, Web-based alternatives.
One of the essential facts newspaper ad people never talk about is the inherent inefficiency in newspaper advertising — and that this inefficiency is what drives profitability. In fact, the old Newspaper Advertising Bureau created a clever marketing name for the phenomenon — The Thin Market Concept — and used it to get customers to buy more ads.
One of the essential facts newspaper ad people never talk about is the inherent inefficiency in newspaper advertising — and that this inefficiency is what drives profitability. In fact, the old Newspaper Advertising Bureau created a clever marketing name for the phenomenon — The Thin Market Concept — and used it to get customers to buy more ads.
Editor and Publisher |
04-06-2005 10:30 am |
Industry News
Online Local Ad Spend to Grow 46% in '05new
LOCAL AD SPENDING ONLINE BALLOONED 28 percent to $2.7 billion last year, according to a report released Monday by research company Borrell Associates. The report, "What Local Web Sites Earn: 2005 Survey," based on a survey of Web sites of 2,177 local media properties, predicts even higher expansion--46 percent, to $3.9 billion--this year. Local marketers of computer-related services spent the largest proportion of their ad budgets--7.3 percent--online, followed by bars and restaurants--3.3 percent--and business-to-business advertisers--3.2 percent. Borrell defined local advertising as "advertising placed by locally based businesses for locally focused online messages."
Online Media Daily |
04-05-2005 9:04 am |
Industry News
Study: Web Users Also Fans of Print Medianew
While some marketers have long feared that the Internet would cut into the time consumers spend with other media--such as television and print media--it appears that the opposite is true. Adults who go online most frequently also watch more shows and read more newspapers than their less wired counterparts, according to a Carat Insight analysis of data from Mediamark Research, Inc. and Multimedia Scan. The report, based on personal interviews and surveys of 23,000 U.S. adults conducted over a period of several months during the end of 2003 and beginning of 2004, found that adults who go online at least daily watch 46 more minutes of television a day than those who go online less frequently. The daily Web habitues also reported reading at least 16 magazine issues and 27 newspapers in the prior month
Online Media Daily |
03-16-2005 10:02 am |
Industry News
Deadline Looms for 2005 Athena Awardsnew
Newspaper Association of America |
03-08-2005 10:24 am |
Industry News
Study Finds Newspapers More "Influential" Than TV, Radionew
At a time when advertisers and agencies are trying to understand the connection influential consumers have with the media they advertise in, new research suggests that print media, especially newspapers, are far more effective outlets than electronic media like TV and radio.
MediaDailyNews |
02-15-2005 10:27 am |
Industry News
AAN Releases Sales Training White Papers to Members
AAN Staff |
02-10-2005 5:51 pm |
Association News
Hybrid Market Powering Up in Canadanew
Hybrid autos only hold a tiny fraction of Canada's vehicle market but they are gaining momentum. Sales of the gasoline-electric powered autos jumped more than six-fold from 2003 to about 2,300 units last year and industry watchers predict business could double or triple again this year. The observers said yesterday the only factors that could stymie major growth in hybrid vehicles is a decline in the overall auto market, falling gas prices or not enough supply to meet demand.
Toronto Star |
02-01-2005 10:00 am |
Industry News
Modest Ad Outlook for 2005new
Overall economic growth was more consistent in 2004 than 2003, rising at what many economists considered an "above-trend" level. When the final figures are in for the full year, 2004 will probably have an increase in Gross Domestic Product of about 4.4 percent. That is about a full percentage point above what many consider to be the underlying growth potential for the economy
Presstime |
02-01-2005 9:48 am |
Industry News
Boston's Weekly Dig Joins the Ranks of the Ruxton Media Group
01-14-2005 5:10 pm |
Press Releases
Wealthy Gen X-ers Rely on the Internetnew
Affluent young adults between the ages of 25 and 34 are more familiar with--and dependent on--the Internet than other online consumers, which leads them to engage in a broader range of online activities, according to a report from JupiterResearch.
The report, "Young Affluents Online," finds that young adults who earn more than $75,000 a year use the Web, on average, 43 percent more than the average online consumer for Web browsing, entertainment and media consumption, shopping and e-commerce, and other online activities. Their less prosperous counterparts between the ages of 25 and 34 use the Web the same amount as average online consumers in all age groups, according to the report.
The report, "Young Affluents Online," finds that young adults who earn more than $75,000 a year use the Web, on average, 43 percent more than the average online consumer for Web browsing, entertainment and media consumption, shopping and e-commerce, and other online activities. Their less prosperous counterparts between the ages of 25 and 34 use the Web the same amount as average online consumers in all age groups, according to the report.
MediaDailyNews |
01-12-2005 9:56 am |
Industry News
Newspapers Make Gains in Political Ad Spendingnew
Now that the election dust has settled, an official tally of gains by medium during the 2004 political contest shows the newspaper industry's effort to hustle for dollars has paid off.
Editor and Publisher |
01-03-2005 10:31 am |
Industry News
Tags: Marketing, Retail Advertising
Nashville Scene Suspends Adult Ads During Reviewnew
In the wake of an ad salesperson's arrest on charges of promoting prostitution, the Scene has suspended the personal adult services section of its classified pages. During the suspension, incoming publisher Chris Ferrell will thoroughly review the paper's procedures for running such ads. The decision was made after an undercover police investigation resulted in the arrest of Nels Noseworthy, the Scene's adult ad salesperson, office assistant and receptionist. The probe has its roots in a crackdown on prostitution that began in the late '90s, writes Scene reporter Matt Pulle.
Nashville Scene |
12-22-2004 9:49 pm |
Industry News
Nashville Scene Ad Exec Charged with Promoting Prostitutionnew
The indictment accuses Nels Noseworthy of promoting prostitution by coordinating the placement of adult ads for the Nashville Scene, reports the Tennessean. The investigation leading to a grand jury's indictment lasted more than a year, and included undercover officers placing ads in the paper that, police contend, Noseworthy knew to be for prostitution. Scene Publisher Albie Del Favero calls the arrest retaliation for a story the paper recently ran about a DUI received by the police chief's son. A police spokesman brands that accusation "ridiculous."
Nashville Tennessean |
12-17-2004 11:28 am |
Industry News
