AAN News
Report: Smaller Web Ads May Work Better Than Larger Onesnew
Online Media Daily |
08-20-2009 10:58 am |
Industry News
Report: Cause Marketing Expected To Grow This Yearnew
Marketing Daily |
08-19-2009 9:45 am |
Industry News
Tags: Management, Retail Advertising
What Will Mobile Advertising Look Like in 2020?new
A new OgilvyOne/Acision report predicts that mobile messaging will be more personalized in 11 years, with users exercising control over the types of messages they see, and when, on their handheld devices.
Online Media Daily |
08-17-2009 3:56 pm |
Industry News
Study: Online Ad Networks Poor at Brandingnew
A new study by the Online Publishers Association finds that ads placed on individual websites outperform ads on networks and portal sites when it comes to traditional branding metrics like awareness, message association, brand favorability and purchase intent.
Editor & Publisher |
08-14-2009 8:48 am |
Industry News
Survey: Marketers Still Under Heavy Pressure to Cut Costsnew
Marketing Daily |
08-11-2009 9:45 am |
Industry News
Study: Most U.S. Consumers Frustrated by Internet Adsnew
A new Harris Interactive study finds that while there is a definite trend toward online advertising from print and broadcast, many consumers are still annoyed by many forms of digital ads. The most annoying type of ad, the study found, is one that spreads across the page and covers the content beneath it.
Marketing Charts |
07-31-2009 11:11 am |
Industry News
Jackson Free Press Launches 'JFP Daily'new
Earlier this month, the alt-weekly launched a daily e-blast that will feature one full story along with listings and other timely content, like profiles of musicians or authors who have appearances that day. The Daily, which has the catchy slogan "Today's News...Today," will be published each day at 1 pm. "It's been twenty years since Jackson had an afternoon daily," publisher Todd Stauffer tells the Greater Jackson Chamber Partnership (pdf). "We thought it would be interesting to revive that tradition, but starting from the ground up using 21st Century technology."
Jackson Free Press |
07-30-2009 12:42 pm |
Industry News
Poll: Advertisers Migrating From Print To Webnew
A recent LinkedIn/Harris Interactive poll of 1,015 top executives at ad agencies and their corporate clients found that while the number of advertisers using print and online are still roughly equal the trend lines for the two media are headed in opposite directions. While 88 percent said they were using print, and 92 percent said online, 74 percent of those using internet say they are using it more than they did one year ago, while 49 percent of advertisers that use print say they are using it less.
Media Daily News |
07-27-2009 11:18 am |
Industry News
Creative Loafing, VVM Test the Local Ad Network Watersnew
New Media Hub reports that Creative Loafing has trained some reps to buy and resell ad networks for key local display advertisers. CL joins Village Voice Media, which launched its Voice Local Network in June, in selling local ad networks. VVM new media director Bill Jensen says the company's network focuses on advertisers that align with the papers' main areas of focus, which helps set it apart from other ad networks. "When you are looking for music or a restaurant, things that are at the core of our business, you are looking for a little bit more than text ads," Jensen says. "We have the best food critics in the world. Its different if you are looking for a plumber."
New Media Hub |
07-20-2009 10:09 am |
Industry News
AAN's Schedule for the Year is Firming Up [members only]
Richard Karpel |
07-17-2009 1:56 pm |
AAN Staff Blog
Report: Ad Spending Confidence Improves ... But Not for Local Papersnew
Media Daily News |
07-17-2009 10:01 am |
Industry News
New Eye Tracking Study Reveals Search Going Socialnew
Online Media Daily |
07-16-2009 9:39 am |
Industry News
Videos from AAN Convention Now Available
AAN staff experimented with digital video at this year's convention and managed to capture several presentations and panels in reasonably presentable form. The videos are now available for viewing in the members-only AAN.org Resource Library.
AAN |
07-07-2009 4:17 pm |
Association News
Forecast: Online Ad Spending Rising At Double-Digit Ratesnew
Online Media Daily |
07-06-2009 10:10 am |
Industry News
Thoughts on the Tucson Convention [members only]
Richard Karpel |
07-02-2009 3:41 pm |
AAN Staff Blog
