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The public reaction to the alt-weekly's Feb. 2 issue, which contained a recipe for methamphetamine, dominates this week's issue. In the cover story, Jim Mullin, the paper's new editor, apologizes for provoking community outrage and laments lost readers, distribution points and advertising. Mullin, who was editor of the Miami New Times for 18 years before joining the San Luis Obispo paper, says the meth story "strained to the breaking point a trust that had steadily developed over two decades." He says the paper chose not to use a "scolding" tone in order to avoid alienating young readers, but the "use of sarcasm, designed to hold reader interest, alienated some who believed the subject was too serious to be treated flippantly." This week's issue also includes dozens of angry letters, including those sent by the city's mayor and chief of police.

San Luis Obispo New Times | 02-10-2006 10:29 am | Industry News

Tags: Circulation, Editorial, Management, Retail Advertising, San Luis Obispo New Times, Jim Mullin

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