Retail Advertising

Marketers Follow the Flock to Spring Breaknew

New York Times (reg. req.) | 03-09-2006 8:27 am | Industry News

AAN Experiments With Dual Home Pages

In an effort to increase traffic to AltWeeklies.com, and thus to member papers' Web sites, AAN modified the story-sharing Web site today to display two slightly different versions of the home page for different audiences. AAN members who are logged in will still be greeted by a home page featuring every story posted on the site, while the general public will only see content that has been selected with the general user in mind. In addition, AAN is running AltWeeklies.com ads on blogs and at the South by Southwest Festival. (FULL STORY)

Jon Whiten | 03-08-2006 4:26 pm | Association News

Tags: Circulation, Classified Advertising, Design & Production, Editorial, Electronic Publishing, Financial, Management, Marketing, Retail Advertising, Jon Whiten, Richard Karpel

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AAN Experiments With Dual Home Pages

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