AAN News
Valley Advocate Collects Two Firsts at 2006 NEPA Awards
Grand Band Slam 2005 and The Valley Advocate's Wedding Guide, I Do, grab top honors at the New England Newspaper Association's Annual Awards
(FULL STORY)
New Mass. Media Press Release |
02-21-2007 10:29 am |
Press Releases
NOW Magazine Co-Founder's Documentary Hits SXSW
Alice Klein, editor and CEO of the Toronto alt-weekly, has recently completed her debut film, Call of the Hummingbird. The "full-frontal eco-manifesto," which Klein directed, produced and wrote, will premiere next month at the SXSW Film Festival in Austin, Texas.
AAN News |
02-20-2007 1:22 pm |
Industry News
Musicians Lend Support to Alt-Weekly Alum's Mayoral Campaignnew
Zac Crain, formerly the Dallas Observer's music editor, recently recruited some prominent Dallas musicians to contribute to a 32-track double-disc benefit album for his mayoral campaign, Pitchfork reports. The album includes contributions from the Polyphonic Spree's Tim DeLaughter, Ben Kweller, Rhett Miller, the Deathray Davies' John Dufilho with the Apples in Stereo's Robert Schneider, and Centro-matic. Crain hopes to replace current Dallas mayor
and former Observer columnist Laura Miller, who announced last year she
doesn't plan to seek re-election.
Pitchfork |
02-15-2007 11:55 am |
Industry News
Weekly Dig's Director of New Media Wins Bacon-Eating Contestnew
Jim Stanton, recently hired by the Dig "to rehabilitate the paper's disastrously bad website," out-consumed a dozen or so other hardcore pork eaters at Cambridge's Atwood's Tavern. "I'm glad all my perseverance and hard work paid off," Stanton tells the Emerson College TV show Afterhours.
Afterhours |
02-15-2007 10:55 am |
Honors & Achievements
For Marketers, Embracing Gen X & Gen Y is Key to New Media Successnew
Mediaweek |
02-15-2007 9:26 pm |
Industry News
'New Generation of Hidden Influencers' Builds Buzz Onlinenew
In an examination of the growing influence of social bookmarking sites (like Digg.com, Del.icio.us, Newsvine.com and others), the Wall Street Journal ferrets out and profiles the "handful of users" who are key influencers, from a 12-year-old Canadian to the proprietor of an antique rug store in Italy. "The opinions of these key users have implications for advertisers shelling out money for Internet ads, trend watchers trying to understand what's cool among young people, and companies whose products or services get plucked for notice," the Journal says. "It's even sparking a new form of payola, as marketers try to buy votes."
Wall Street Journal |
02-13-2007 5:18 pm |
Industry News
New Line Cinema and DoubleClick Create Live Internet Adsnew
The ads for the upcoming film "The Number 23" featured confessions -- from obsessions with Justin Timberlake to fears of dying -- taped live at a bar in Washington, D.C. and broadcast online, the Times reports. "Big marketers are excited about video because it's a very familiar format," says John Paulson, president of G2 Interactive. "It doesn't feel as foreign to them as in the old days of a banner ad or Web site content."
New York Times |
02-13-2007 4:12 pm |
Industry News
Phoenix Newspapers Collect 16 First Place Awards at NEPA
Phoenix Media/Communications Group Press Release |
02-13-2007 9:10 am |
Press Releases
Advertisers Don't Trust Online Ad Measurementnew
A new study released by the Audit Bureau of Circulations and NSON Opinion Research says few advertisers have confidence that their online ad impressions are measured and reported accurately, according to E&P. Ninety-one percent of the 270 online ad professionals surveyed said it's important to audit ad impressions and 89 percent want to see the verification of online traffic. In addition, 83 percent of survey respondents plan to increase online ad spending in 2007, and more than half expect double-digit budget increases. The survey also found that younger respondents were more trusting than older ones. Seventy-five percent of those under 25 said they trust metrics provided by online publishers, compared to only 22 percent of those between 55-64.
Editor & Publisher |
02-09-2007 11:26 am |
Industry News
Hearst Rolls Out Wireless Magazine Sitesnew
Online Media Daily |
02-08-2007 4:10 pm |
Industry News
NOW Magazine Announces 'Love and Sex Party'new
NOW Magazine Press Release |
02-07-2007 11:58 am |
Press Releases
Wall Street Journal Woos Younger Readers With New Campaignnew
The marketing campaign, which starts today, aims to attract more women and young readers by featuring celebrities -- like singer Sheryl Crow, architect Maya Lin and football player Tiki Barber -- in ads set to run in magazines and newspapers, and on the Web. At the same time, according to the New York Times, the Newspaper Association of America is launching a campaign targeted at advertisers which emphasizes that "the newspaper arrives not just on paper but via the Web, podcast, e-mail and on mobile video screens."
The New York Times |
02-02-2007 4:37 pm |
Industry News
Tags: Management, Marketing
Metro Times' Local Music Festival Breaks Recordsnew
More than 250 performances -- "an all-time high for the event," reports the Detroit Free Press -- will highlight the Motor City alt-weekly's 10th annual Blowout music festival March 7-10. The Detroit News says Blowout is "considered by local artists to be the most important local music event of the year."
Detroit News | Detroit Free Press |
02-02-2007 10:46 am |
Industry News
Another Alt-Weekly Marketing Athletenew
Last week we noted a story in Springfield, Illinois' State-Journal Register about Shatonia Levy, a Houston Press marketing manager who was also a former high school basketball legend. Apparently, the champion of the Pillow Fight League, who goes by the stage name "Champain," also works in the marketing department of an alternative newspaper, although the Boston Herald doesn't bother to tell us which one. Champain, if you're out there, let us know. We honor all of our pillow-fight champions.
Boston Herald |
02-02-2007 10:40 am |
Industry News
Tags: Marketing
The Stranger Sells Review Space!
"Offbeat Bride" author Ariel Meadow Stallings and alt-rockers Half Zaftig were thrilled when they received positive reviews in "Seattle's snarkiest alt-weekly." But they weren't surprised, since the critiques were purchased as part of the paper's annual Strangercrombie pay-for-play program, whereby creative types bid for review space in auctions designed to raise money for Northwest Harvest, a local hunger relief agency.
Ariel Meadow Stallings | Half Zaftig | The Stranger |
01-26-2007 2:50 pm |
Industry News
