AAN News
New Red Hook Brewing Ad Campaign to Run in Handful of Alt-Weekliesnew
BrandWeek |
07-01-2008 9:29 am |
Industry News
Google Launches Tool for Media Plannersnew
AdWeek |
06-25-2008 9:24 am |
Industry News
Study: Baby Boomers Embracing Social Medianew
MediaPost |
06-24-2008 9:04 am |
Industry News
Chicago Drinks is Online and in Print
Chicago Reader Press Release |
06-20-2008 1:40 pm |
Press Releases
Wrapping Up the 31st Annual AAN Convention
A total of 400 people descended on the Pennsylvania Convention Center and the Philadelphia Marriott Downtown two weeks ago for the 2008 AAN Convention. The three-day event featured the usual mix of presentations and panels, food and booze, and business talk and gossip between alt-weekly staffers and industry types from across North America. AAN committees and staff mostly took care of the first item, while host paper Philadelphia City Paper had the second one covered, and attendees proved themselves more than capable of handling the third on their own.
(FULL STORY)
AAN |
06-19-2008 1:01 pm |
Association News
Hip-Hoppers and Indie Rockers Help Sell Chuck Taylorsnew
Converse pulled together N.E.R.D.'s Pharrell Williams, Julian Casablancas of the Strokes and indie electronic up-and-comer Santogold to produce a song called "My Drive Thru," Brandweek reports. The shoe company has made the song available for free download at Converse.com, and will push the song in the "Three Artists, One Song" ad campaign that will appear in a number of AAN papers.
Brandweek |
06-19-2008 8:43 am |
Industry News
The Village Voice Announces Additional Artists for Siren Music Festivalnew
The Village Voice Press Release |
06-18-2008 1:24 pm |
Press Releases
The East Bay Express Presents Wedding Wednesdays
East Bay Express Press Release |
06-17-2008 12:44 pm |
Press Releases
Tags: Marketing, East Bay Express
City Pulse Publisher Says 'Thank You'
Berl Schwartz thanks the AAN membership for admitting City Pulse on Saturday in a letter to the editor. "This was our fourth time to apply,
and I am sure the membership committee was tired of looking at us, so
allow me to thank you on behalf of its members as well," he writes. He also says he's printing a banner to hang in the paper's office that quotes from a membership committee report on City Pulse: "It's still not perfect."
(FULL STORY)
AAN |
06-12-2008 8:18 am |
Letters to the Editor
Study: Web Will Be Second-Largest Ad Medium in Five Yearsnew
Web advertising "will continue to grow fast even as the current economic woes will lead to a contraction in ad spending overall, essentially accelerating the transfer of marketing budgets from the traditional media into the new," according to a new study by research group IDC. The group finds that overall internet advertising revenue will double from $25.5 billion in 2007 to $51.1 billion in 2012, making it the second-largest advertising medium, behind only direct mail. IDC predicts that video will be the fastest growing format for web advertising, but search will continue to be the format generating the most revenue.
IDC |
06-12-2008 7:35 am |
Industry News
Report: Alt-Weekly Readership is Upnew
A new report issued by The Media Audit reveals that 43.8 million adults have read an alternative newsweekly or visited an alt-weekly website in the past 30 days. The study, which looked at 117 papers in 88 markets, reveals an average readership of 374,296 adults in 2007 compared to 362,938 in the previous year, a 3 percent increase. In addition, the average number of unique monthly web visitors in 2007 is up nearly 7 percent from 2006. "One of the benefits for alternative newsweeklies is the opportunity to reach outside the city where papers are not as readily available," says Bob Jordan, president of International Demographics. "There are a lot of people who come into the city from the suburbs for entertainment and these alternative newspaper websites are positioned as one of the best choices for restaurant, live music, and concert recommendations." RELATED: BizReport says "advertising in alternative newspapers could result in a gold mine for many advertisers."
The Center for Media Research | BizReport |
06-11-2008 9:28 am |
Industry News
Correction: Membership Committee Recommendations Included an Error
There was a significant error in the 2008 Membership Committee Recommendations posted to AAN.org last week. The Membership Committee did not recommend that the membership of Metro Pulse of Knoxville, Tenn., be affirmed. Metro Pulse was acquired by E.W. Scripps, a media company that owns the daily newspaper, business newspaper, Knoxville Magazine, and other publications in the Knoxville market. Per the AAN bylaws, ownership of member papers must reflect and advance the following values of the association:
The committee feels that Metro Pulse's new ownership situation is not in line with the bylaws and therefore does not recommend the paper for affirmation, and the committee's report has been amended as such.
- Competitive editorial and business environment, especially within local markets
- A multiplicity and diversity of media voices
- Independence from media conglomerates or other entities deemed detrimental to the interest of the alternative press and the maintenance of media diversity.
The committee feels that Metro Pulse's new ownership situation is not in line with the bylaws and therefore does not recommend the paper for affirmation, and the committee's report has been amended as such.
AAN |
06-05-2008 3:39 pm |
Association News
| Comments (1)
Alt-Weekly Editors Talk About the State of the Industrynew
In this week's editor's note welcoming AAN folks to this year's Convention, Philadelphia Weekly editor Tim Whitaker looks at what's sure to be a much-discussed topic this weekend: the state of the alt-weekly business. "In the alt world, editorial staffs are small and getting smaller," he writes. "Not only must a winning online blueprint be conceived and executed with shrinking resources, but great attention must be paid to what is still, for the moment, the nest egg -- the weekly newspaper." He talks to alt-weekly editors from around the country, many of whom have recently seen their editorial staffs drastically cut -- some in half. But even though many staffs are being asked to do more with even less, the editors Whitaker talks to aren't all pessimistic about the future of the industry, and many of them have specific prescriptions. And as professional journalists, we're reminded, the situation could be far worse: We could be in the daily newspaper industry. "We write for intelligent readers," says Village Voice editor Tony Ortega. "Dailies cater to people who don't like to read. Look at the way they're written."
Philadelphia Weekly |
06-04-2008 9:08 am |
Industry News
Phoenix Media Group and AWN Launch National Converged Media Platform
Sponsored post by Associate Member Alternative Weekly Network
The new venture, called MediaX Partners, is a national advertising and marketing solutions company that will focus on "the creation and management of integrated media programs that use the power of a fully-integrated print, online, radio, mobile and promotions platform," according to a press release. "With major brands now looking for, and expecting, streamlined network buys, creative solutions and more value for their buy, the timing has never been better for AWN to leverage its experience and take the lead in this 'new media' world," Phoenix Media/Communications Group president Bradley Mindich says. The group will be open to all AAN members, not just those currently served by AWN.
(FULL STORY)
MediaX Partners Press Release |
06-03-2008 1:13 pm |
Press Releases
AAN Launches 2008 Convention Community Blog
The convention's still a week away, but today AAN is unveiling this year's community blog, Philadelphia2008.aan.org. This marks the second year AAN is running a community blog for the convention. We'll be using the blog to share updates on the convention as well as recommend places to go in Philly, but the blog is also yours, and we welcome anyone attending the convention to join us and blog -- click here to register.
AAN |
05-29-2008 4:06 pm |
Association News
