AAN News
The Stranger Announces 2008 Genius Award Recipientsnew
The Stranger |
09-11-2008 10:05 am |
Industry News
Study: Mobile Advertising is Growing, but Facing Hurdlesnew
The number of U.S. mobile subscribers who recall seeing ads on their phones was up 81 percent from last year, to 77 million people, according to a new study by Nielsen Mobile. However, the report notes that mobile advertising continues to lag behind mobile media usage. For example, 63 percent of mobile ad viewers see ads just once a month or less, while less than two-thirds of page views of top mobile sites carry advertising (half of that is taken up by unpaid house ads). Nielsen points to three factors holding back mobile advertising: Advertisers and agencies are not yet fully aware of the size of mobile content audiences; the complexity of the mobile ecosystem intimidates media buyers; and a lack of trust in the medium because of survey results showing that consumers are not receptive to mobile advertising.
Online Media Daily |
09-10-2008 2:49 pm |
Industry News
MusicfestNW Now Third-Largest Indoor Music Festival in U.S.
The 2008 installment of Willamette Week's annual festival, held last Wednesday through Sunday, drew some 15,000 attendees to hear 218 bands at 47 shows, according to a WW press release. The only indoor festivals that remain larger are SxSW and CMJ. Performers this year included Built to Spill, Vampire Weekend, TV on the Radio, Mogwai, M. Ward, Les Savy Fav, Battles and Ratatat. "Portland proved, for the third year in a row that people here come out to support great music," says MusicfestNW executive director Trevor Solomon.
(FULL STORY)
Willamette Week Press Release |
09-10-2008 8:04 am |
Press Releases
Study: Marketers Taking Cautious Approach With Online Medianew
Online Media Daily |
09-10-2008 8:25 am |
Industry News
New Nielsen Tool Combines Mobile, Lifestyle Datanew
Online Media Daily |
09-09-2008 9:14 am |
Industry News
Gambit Weekly is Back in Business
After distributing this week's issue one day early, on Saturday, so readers fleeing Hurricane Gustav could grab a copy on their way out of town, about half of Gambit's staff are back in the office today, publisher Margo DuBos tells AAN News. The entire staff of 35 are expected back tomorrow. Much of New Orleans is still without power, but Gambit is running on a generator purchased after Katrina, furiously working on next week's issue, which will see the light of day on Monday, just one day after the paper's unusual Sunday street date. The alt-weekly also kept a steady pace of blogging over at the Blog of New Orleans before, during, and after the storm.
AAN News |
09-04-2008 1:40 pm |
Industry News
Weekly Dig Responds to Nude Illustration Flapnew
The Dig's media column this week tackles last week's "story" by WBZ-TV "reporting" that a nude illustration on the Dig's cover had sparked an outrage in Boston. "Look, we get it. The end of the summer is a rough time in the local news cycle," the column reads. "This is when news outlets bring out their own special brand of made-up news. We no longer start wars Hearst-style (we'd kill for that kind of budget), so you have to find something and say, 'This is an outrage/issue!' and go up to everyone within a small radius and say, 'Isn't this an outrage/issue?' and then quote the three people who agree."
Boston's Weekly Dig |
09-04-2008 8:45 am |
Industry News
Ruxton Media Group Continues to Expand
Six more AAN members have joined Ruxton and industry veteran Yolanda Luszcz was promoted to head the national advertising agency's burgeoning digital network, according to a press release issued this morning. The Shepherd Express, the Memphis Flyer and Gambit Weekly have all chosen Ruxton to represent them for national sales in both print and digital mediums, while Boise Weekly, Seven Days and Isthmus have joined the Ruxton Digital Media Network (RDMN) for non-exclusive representation of their digital products. Ruxton has also created a Publishers Advisory Committee (PAC) for RDMN, "to ensure that Ruxton's publisher partners are fully vested in the rapidly changing world of digital marketing and advertising." The first elections for PAC reps will be the week of September 15, and the PAC's first meeting will be October 23 in Houston.
(FULL STORY)
Ruxton Media Group Press Release |
09-03-2008 8:08 am |
Press Releases
Nude Illustration on Weekly Dig Cover 'Sparks Outrage'new
Local CBS affiliate WBZ-TV says this week's cover is "raising quite a controversy in Boston," and in classic local TV news style, finds three (count 'em, three!) residents to prove it, their reactions ranging from "weird" to "crazy" to "sick." The WBZ reporter even tracks down Boston Mayor Thomas Menino to give him a glimpse. "It's totally irresponsible to have a photo like this in a paper that's widely distributed around our city," Menino says. "Young children can see it. It's not what we should be showing our young people." Menino also says he's going to look into whether he can remove the Dig's news boxes from "nearby city buildings." Dig art director Tak Toyoshima tells WBZ that "the point of the cover is to celebrate summer, the end of summer -- it's the last hurrah." He adds that the illustration, done by Syracuse artist Phil McAndrew, "is not, to me, sexual at all. They're nude, but there's nothing sexual happening."
WBZ-TV |
09-02-2008 9:15 am |
Industry News
Study: Under 60 Character Email Subject Lines Increases Open Ratenew
The Center for Media Research |
09-02-2008 8:30 am |
Industry News
Creative Loafing (Charlotte) Releases Second 'Homebrew' Compilation CD
Creative Loafing (Charlotte) Press Release |
08-29-2008 3:48 pm |
Press Releases
New Owners Shuffle the Editorial Deck at Worcester Magazinenew
With the exception of one person, the entire editorial staff will no longer have jobs at the paper tomorrow when the sale to Holden Landmark Corp. closes, the Worcester Telegram & Gazette reports. Three non-editorial staffers also will not be offered jobs with the new company, and one full-time position will be made part-time. "As we merge the Holden Landmark Corp. and Worcester Magazine, we are retaining 88 percent of the combined company's employment base," the paper's new publisher Gareth Charter says in a staff memo explaining the changes. Jim Keogh, current editor-in-chief of the Holden Landmark newspaper group, will take the reins as editor of Worcester Magazine, and Doreen Manning will be the paper's arts & entertainment editor. Outgoing editor-in-chief Noah Bombard tells the Telegram & Gazette that while he expected to lose his job as a result of the sale, he was "stunned" by the depth of the changes. "Cuts were expected, but nobody expected them at this level," he says. MORE: Read Bombard's farewell email.
Worcester Telegram & Gazette |
08-28-2008 8:30 am |
Industry News
New Forecast for '08 and '09 Lowers Overall Ad Outlook, Boosts Onlinenew
Online Media Daily |
08-28-2008 8:46 am |
Industry News
Alt-Weeklies Get Short Shrift at the Newseumnew
The $450 million museum dedicated to the news "might be seven levels high, take up 250,000 square feet, and feature floors of multi-media displays on topics as wide-ranging as gangsters vs. the FBI (and the daily newspaper coverage of it) and the history of tabloid newspapers (with covers of the National Enquirer from the days it was talking about Elvis's ghost) -- but it has no space for alternative weeklies," blogger Gina Vivinetto notes. She says that our corner of the news industry is "summed up behind a glass display with exactly one cover of the Village Voice and a paragraph saying alt-weeklies were born in the turbulent 1960s to cover news outside of the mainstream press."
Gina Vivinetto's Greatest Hits |
08-25-2008 12:28 pm |
Industry News
Opinion: How to Popularize, Socialize and Monetize Mobile Contentnew
Online Media Daily |
08-25-2008 11:34 am |
Industry News
