AAN News
AAN ShoWest Reception Attendance Up
AAN Staff |
03-11-2003 12:51 pm |
Association News
Twelve Papers Seek AAN Membership
AAN Staff |
03-05-2003 4:47 pm |
Association News
Neal Pollack to Host Alternative Newsweekly Awards

AAN Staff |
02-28-2003 2:23 pm |
Association News
Southern Alts Convene Their Own Conference
AAN Staff |
02-27-2003 1:56 pm |
Association News
Third Annual Cartoon Contest Announced
AAN Staff |
02-21-2003 4:47 pm |
Association News
Board Addresses Membership, Budget Issues
02-14-2003 10:30 am |
Industry News
AAN West Attendance Triples
AAN Staff |
02-12-2003 4:40 pm |
Association News
Membership Application Forms Available
AAN Staff |
01-16-2003 4:47 pm |
Association News
Alt-Weekly Readers Remain Forever Youngnew
Yes, alternative weekly readers are aging, but that's mainly because "there are just too many people in America getting too damn old," argues John Morrison of the Alternative Weekly Network. Analyzing Media Audit data, Morrison establishes conclusively that alternative weekly readers between the ages 35-54 are actually younger than the general population of 18 to 34-year-olds. Well, maybe they're not physically younger, but they go to more movies, attend more concerts, ride their bicycles more often, and even drink more beer than the Gen X and Y'ers who are young enough to be their children. If they had any children, that is.
AWN AdRap |
01-13-2003 3:13 pm |
Industry News
Tags: Marketing
Alt-Weeklies Tighten Lock on Young Readers

AAN Staff |
01-03-2003 2:21 pm |
Association News
Tags: Marketing
Alt-Weekly Start-Up Strategies at AAN West
AAN Staff |
12-13-2002 4:58 pm |
Association News
Alternative Newsweeklies Sharpen Their Edgesnew

As the alternative newsweekly industry
matures, competition from dailies and
other media for the desirable
18-to-34
reader intensifies, E&P's Lucia
Moses
reports in this week's cover story. Despite
the burgeoning youth-oriented offerings
from daily media empires, "it may not be
all that dire for alt-weeklies," she
concludes. "They are a long way from
being confused with dailies. They
still write with more opinion and attitude,
and take more risks."
Editor & Publisher |
12-05-2002 1:40 pm |
Industry News
Anti-Trust Investigation of VVM/New Times "Risibly Misplaced"new
"Does the U.S. Department of Justice
really have so little to do it must
investigate why a couple of alternatives
were folded?" E&P asks in a Nov. 25
editorial. With so many media outlets in
both the Los Angeles and Cleveland
markets where the two alternative weekly
chains closed papers to end
head-to-head competition, advertisers
have plenty of places to go. "It's not an
argument Justice can make with a
straight face," E&P concludes.
Editor & Publisher |
12-04-2002 1:36 pm |
Industry News
Whitaker Disappointed in RedEye, Red Streaknew
Charles Whitaker, director of the Academy
for Alternative Journalism at Northwestern
University's Medill School of Journalism,
says the Chicago dailies' two new
youth-oriented weekday tabs "are
neither hip, nor
smart, nor in any way sophisticated."
Whitaker, a former editor of Ebony, says
he'd hoped the Tribune and the Sun
Times would have used their
considerable resources to achieve "a
radical rethinking of what newspapers
are and what they can be. ... Boy, was I
wrong."
Newsday |
12-04-2002 10:29 am |
Industry News