AAN News

Twelve Papers Seek AAN Membership

AAN Staff  |  03-05-2003  4:47 pm  |  Association News

Alt-Weekly Readers Remain Forever Youngnew

Yes, alternative weekly readers are aging, but that's mainly because "there are just too many people in America getting too damn old," argues John Morrison of the Alternative Weekly Network. Analyzing Media Audit data, Morrison establishes conclusively that alternative weekly readers between the ages 35-54 are actually younger than the general population of 18 to 34-year-olds. Well, maybe they're not physically younger, but they go to more movies, attend more concerts, ride their bicycles more often, and even drink more beer than the Gen X and Y'ers who are young enough to be their children. If they had any children, that is.
AWN AdRap  |  01-13-2003  3:13 pm  |  Industry News

Alt-Weeklies Tighten Lock on Young Readers

AAN Staff  |  01-03-2003  2:21 pm  |  Association News

Alternative Newsweeklies Sharpen Their Edgesnew

As the alternative newsweekly industry matures, competition from dailies and other media for the desirable 18-to-34 reader intensifies, E&P's Lucia Moses reports in this week's cover story. Despite the burgeoning youth-oriented offerings from daily media empires, "it may not be all that dire for alt-weeklies," she concludes. "They are a long way from being confused with dailies. They still write with more opinion and attitude, and take more risks."
Editor & Publisher  |  12-05-2002  1:40 pm  |  Industry News

Anti-Trust Investigation of VVM/New Times "Risibly Misplaced"new

"Does the U.S. Department of Justice really have so little to do it must investigate why a couple of alternatives were folded?" E&P asks in a Nov. 25 editorial. With so many media outlets in both the Los Angeles and Cleveland markets where the two alternative weekly chains closed papers to end head-to-head competition, advertisers have plenty of places to go. "It's not an argument Justice can make with a straight face," E&P concludes.
Editor & Publisher  |  12-04-2002  1:36 pm  |  Industry News

Whitaker Disappointed in RedEye, Red Streaknew

Charles Whitaker, director of the Academy for Alternative Journalism at Northwestern University's Medill School of Journalism, says the Chicago dailies' two new youth-oriented weekday tabs "are neither hip, nor smart, nor in any way sophisticated." Whitaker, a former editor of Ebony, says he'd hoped the Tribune and the Sun Times would have used their considerable resources to achieve "a radical rethinking of what newspapers are and what they can be. ... Boy, was I wrong."
Newsday  |  12-04-2002  10:29 am  |  Industry News

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