AAN News
Virginian-Pilot Drops 'Click and Clack' After Advertisers Complainnew
Editor & Publisher |
05-27-2005 6:35 am |
Industry News
Marketers Big and Small Take a Shine to Blogsnew
Reuters, via Yahoo! News |
05-25-2005 5:53 pm |
Industry News
Village Voice Celebrates 50 Years of the Obiesnew
New York Mayor Michael Bloomberg declared yesterday "Village Voice Obie Awards Day" in the Big Apple, celebrating the half-century mark of a program that recognizes the best of Off and Off-Off-Broadway theater. Jerry Tallmer, the awards' founder, recalls the original Obies, held in June, 1956, when Shelley Winters hosted the event. Pictured above are Obie golden anniversary hosts Brían F. O'Bryne and Stockard Channing.
The Village Voice |
05-17-2005 1:03 pm |
Industry News
Internet Growing As Main Source of News for Online Adultsnew
Information Week |
05-02-2005 5:34 am |
Industry News
Tags: Marketing, Retail Advertising
Senate Restores Exception to "Do Not Fax" Rulenew
Independent Sector |
04-18-2005 12:53 pm |
Legal News
Tags: Marketing
Rating the Value of Section Pricingnew
Facing an ever-growing number of media competitors, a handful of daily newspapers have recently taken a page from their broadcast brethren. Rather than charging advertising rates based loosely on their total print circulation, the common metric employed throughout the industry, each paper is experimenting with a rate structure based on the number of people who are actually reading or using each individual section.
Presstime |
04-14-2005 9:54 am |
Industry News
Prof's Study: Chicago Faux Alts Succeedingnew
Editor & Publisher |
04-14-2005 10:37 am |
Industry News
A Thinning Marketnew
Like many people who spent their careers putting mostly black ink on white paper so it could be thrown on people's porches at 5 a.m., I have been worrying about the future of newspapers. Most of the content newspapers provide is available free online and many of our best advertisers have found they can reach their best customers more efficiently using lower-cost, Web-based alternatives.
One of the essential facts newspaper ad people never talk about is the inherent inefficiency in newspaper advertising — and that this inefficiency is what drives profitability. In fact, the old Newspaper Advertising Bureau created a clever marketing name for the phenomenon — The Thin Market Concept — and used it to get customers to buy more ads.
One of the essential facts newspaper ad people never talk about is the inherent inefficiency in newspaper advertising — and that this inefficiency is what drives profitability. In fact, the old Newspaper Advertising Bureau created a clever marketing name for the phenomenon — The Thin Market Concept — and used it to get customers to buy more ads.
Editor and Publisher |
04-06-2005 10:30 am |
Industry News
Portland Alt-Weekly Indirectly Lauded by Local Dailynew
An article by Shawn Levy in today's issue of The Oregonian calls the Longbaugh Film Festival -- sponsored by Willamette Week -- "the city's most ambitious festival of independent film from all over the world" and "doggedly glitter- and hype-free." The festival's creative director, Willamette Week film critic David Walker, will premiere his own feature film titled "Damaged Goods." The article doesn't mention if the film will reflect Walker's "characteristically pugnacious attitude."
The Oregonian |
03-23-2005 5:45 pm |
Industry News
Study: Web Users Also Fans of Print Medianew
While some marketers have long feared that the Internet would cut into the time consumers spend with other media--such as television and print media--it appears that the opposite is true. Adults who go online most frequently also watch more shows and read more newspapers than their less wired counterparts, according to a Carat Insight analysis of data from Mediamark Research, Inc. and Multimedia Scan. The report, based on personal interviews and surveys of 23,000 U.S. adults conducted over a period of several months during the end of 2003 and beginning of 2004, found that adults who go online at least daily watch 46 more minutes of television a day than those who go online less frequently. The daily Web habitues also reported reading at least 16 magazine issues and 27 newspapers in the prior month
Online Media Daily |
03-16-2005 10:02 am |
Industry News
Study Finds Newspapers More "Influential" Than TV, Radionew
At a time when advertisers and agencies are trying to understand the connection influential consumers have with the media they advertise in, new research suggests that print media, especially newspapers, are far more effective outlets than electronic media like TV and radio.
MediaDailyNews |
02-15-2005 10:27 am |
Industry News
Wealthy Gen X-ers Rely on the Internetnew
Affluent young adults between the ages of 25 and 34 are more familiar with--and dependent on--the Internet than other online consumers, which leads them to engage in a broader range of online activities, according to a report from JupiterResearch.
The report, "Young Affluents Online," finds that young adults who earn more than $75,000 a year use the Web, on average, 43 percent more than the average online consumer for Web browsing, entertainment and media consumption, shopping and e-commerce, and other online activities. Their less prosperous counterparts between the ages of 25 and 34 use the Web the same amount as average online consumers in all age groups, according to the report.
The report, "Young Affluents Online," finds that young adults who earn more than $75,000 a year use the Web, on average, 43 percent more than the average online consumer for Web browsing, entertainment and media consumption, shopping and e-commerce, and other online activities. Their less prosperous counterparts between the ages of 25 and 34 use the Web the same amount as average online consumers in all age groups, according to the report.
MediaDailyNews |
01-12-2005 9:56 am |
Industry News
Metro Times Announces Return of Reader's Choice Music Awards
01-06-2005 11:51 am |
Press Releases
Kick Off 2005 With CL's Political Party!
01-06-2005 11:41 am |
Press Releases
