Marketing | AAN.org

When the Minneapolis alt-weekly selected crystal meth as the "Best Cheap Thrill" in its annual "Best of the Twin Cities" issue, the usual suspects lined up to express their outrage, including talk-radio hosts, local TV reporters, health officials, politicians, and irate readers. Editor Steve Perry's first instinct was to stand by the blurb, explaining in an editor's note that it was a joke that was intended to make the point "that it's possible to make entirely too much of the drug hype of the hour--unless you're in radio or television, of course." But after being pounded for twelve hours, Perry issued an apology, saying that he was chastened by "a lot of comments and e-mails ... from readers who've seen the lives of loved ones wrecked or ended by meth."

04-27-2006 12:42 pm | Industry News

Tags: Editorial, Management, Marketing, City Pages (Twin Cities), Steve Perry

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