AAN News
California Bill to Fight Newspaper Theft Passes Senate
On Friday, the California State Senate passed AB 1778 by a margin of 21-16. The legislation places "modest requirements" on recyclers who engage in large cash transactions for newspapers or other materials. The legislation requires recyclers to pay by check and obtain ID from individuals who bring in more than $50 of newspapers. The law, which has been championed by the East Bay Express, San Francisco Bay Guardian, and other publications, passed the Assembly in June. If signed by Gov. Arnold Schwarzenegger, the law will go into effect on Jan. 1, 2009.
(FULL STORY)
Assemblywoman Fiona Ma Press Release |
08-25-2008 8:08 am |
Press Releases
Opinion: How to Popularize, Socialize and Monetize Mobile Contentnew
Online Media Daily |
08-25-2008 11:34 am |
Industry News
Study: Marketers' Budgets Likely To Plunge Furthernew
Marketing Daily |
08-22-2008 10:00 am |
Industry News
Facebook Tests Engagement Adsnew
Online Media Daily |
08-22-2008 9:02 am |
Industry News
Worcester Magazine Sold to Local Weekly Publishersnew
The Holden Landmark Corp. yesterday purchased the alt-weekly from Worcester Publishing Ltd. for an undisclosed sum, according to reports. Landmark owns four community weeklies in Central Massachusetts and a monthly parenting magazine. Owner and publisher Allen Fletcher tells the Worcester Business Journal that he sold the magazine because he had arrived "at a time in my life when I was looking to make a change. It's a personal path I've been on for a few years." He told the Telegram & Gazette that the paper was in good health, with this year seeing a 30 percent increase in revenues over last year. Landmark publisher Gareth Charter says they have "no interest whatsoever in suburbanizing Worcester Magazine," but he hopes it can expand the company's advertising reach, by allowing businesses to target the city as well as individual suburbs where Landmark already has weeklies. The deal is expected to close Aug. 29.
Worcester Telegram & Gazette | Worcester Business Journal |
08-20-2008 8:01 am |
Industry News
Study: Consumers More Likely to Act on Ads Seen on Local Media Sitesnew
Adweek |
08-20-2008 10:42 am |
Industry News
Video Ad Study Shows High Engagement Ratesnew
Online Media Daily |
08-18-2008 8:32 am |
Industry News
Long Island Press Partners with Another Weekly for Ad Salesnew
The Press is partnering with The Independent "to offer advertisers a two-paper deal that officials at the free weeklies tout as an 'all Island' option," Newsday reports. The deal was hatched a few months ago during a meeting of the papers' publishers and key officials to discuss a "strategic alliance," according to Michael Castonguay, chief financial officer of the Long Island Press. "It's an advertising-marketing partnership that we hope will expand as we continue to grow on Long Island," he says. According to Newsday, the Press has a circulation of more than 97,000, and the Independent has a circulation of about 20,000.
Newsday |
08-15-2008 8:54 am |
Industry News
ComScore Creates New Measures For Ad Networksnew
Online Media Daily |
08-14-2008 10:56 am |
Industry News
Study: Mobile Messaging To Increase 15 Percent By 2012new
Online Media Daily |
08-14-2008 8:25 am |
Industry News
Study Finds Growing Reliance On Ad Networksnew
A new study on digital pricing by the Interactive Advertising Bureau and Bain & Company found that ad networks handled 30 percent of major web publishers' sales in 2007 compared to just 5 percent the prior year, Online Media Daily reports. The study concludes that this trend could negatively impact overall web revenue, since CPMs earned through ad networks are usually a fraction the going rates for display inventory sold directly by major publishers.
Online Media Daily |
08-12-2008 12:04 pm |
Industry News
Times-Shamrock Papers Join Ruxton Media Group
Baltimore City Paper, Metro Times, Orlando Weekly and the San Antonio Current are as of today exclusively represented by Ruxton for national print advertising, according to a press release. The papers will join their newly-acquired sister paper, the Cleveland Scene, as part of the advertising network owned and operated by Village Voice Media. VVM chief operating officer Scott Tobias says the discussions about joining Ruxton began while VVM and Times-Shamrock were negotiating the sale of the Scene earlier this year. The addition of the four papers means Ruxton has a print presence in 50 American cities, including all of the top 20 markets, with a total weekly print circulation of more than 3.6 million.
(FULL STORY)
Ruxton Media Group Press Release |
08-11-2008 9:02 am |
Press Releases
Media Outlets Losing Money From a Lack of Auto Adsnew
With auto sales at their lowest point in 15 years, car manufacturers and local dealers are cutting way back on advertising, according to the New York Times. "You're talking about cars sitting on lots for 90 days," says Mort Goldstrom, vice president for advertising at the Newspaper Association of America. "The dealers are saying, 'I have cars that won't move. And I can't advertise.' It's because of cash flow." A recent report from TNS Media Intelligence shows that the auto industry's first quarter spend was down $414 million from last year.
The New York Times |
08-11-2008 8:30 am |
Industry News
Ad Spend For Online Looks Rosy Despite Some Downturnnew
Marketing Daily |
08-11-2008 8:26 am |
Industry News
Dispute Spotlights comScore Ad Network Rankingsnew
Online Media Daily |
08-06-2008 9:27 am |
Industry News
