AAN News
Online Employment Ads Soarnew
For the third quarter in a row, the three top online job boards showed far greater year-over-year revenue growth from classified listings than did print newspapers, according to Corzen, Inc., a niche market research firm.
Media Daily News |
12-07-2004 10:46 am |
Industry News
Circ Scandals Creating Negative Impressions with Advertisersnew
Barron's Online |
10-20-2004 12:06 pm |
Industry News
DMA Study Asserts Telemarketing Yields Greater ROI Than Emailnew
One year after coming out with a study stating that e-mail marketing yields more than three times the return on investment as telemarketing, the Direct Marketing Association has reversed course, and now says that telephone marketing gives the highest return rate.
Media Daily News |
10-19-2004 7:42 am |
Industry News
Tags: Classified Advertising
Dates for AAN West, East Announced
AAN Staff |
10-04-2004 6:00 pm |
Association News
TPI Sues Competing Personals Ad Business, Alleging Patent Infringement
Tele-Publishing Inc. filed suit Sept. 22 in U.S. District Court in Arizona against Andrew B. Sutcliffe and his Tucson-based company, Sutcliffe Associates. Last year Sutcliffe, who was the founding president of TPI, launched a personals service, known as SelectAlternatives, that competes against the service of his former employer. TPI claims that Sutcliffe and five AAN papers that use SelectAlternatives infringed on four patents it owns, which Sutcliffe co-invented when he was TPI's president. The publishing companies that own the five AAN papers are named as co-defendants in the suit. Sutcliffe has issued a response saying that the suit is without merit, and he promises to mount a vigorous defense.
(FULL STORY)
Ruth Hammond |
09-29-2004 11:21 am |
Industry News
Guardian Classifieds Offer Free Private Party Advertising
09-28-2004 12:12 pm |
Press Releases
Industry Identifies $50 Billion in Ad Wastenew
For years Madison Avenue's leading thinkers have pondered the same fundamental question: How much of their advertising actually works? In what is likely the grandest post-buy analysis of all time, the Advertising Research Foundation this week will release findings of a review of more than a dozen of the most sophisticated cross-media case studies ever conducted. Its conclusion: About $50 billion in U.S. ad spending is "wasted." That figure equates to about 18.8 percent of the $266 billion in U.S. ad spending estimated by Universal McCann for 2004, but the precise number isn't as important as the fact that the ad industry now claims to have identified some of its biggest and most obvious areas of waste.
Media Daily News |
09-21-2004 9:55 am |
Industry News
Goldman Sachs Calls Newspaper Ad Trends "Sloppy"new
Any goodwill towards newspaper companies for strong performances in August may be short-lived. September is more than halfway through and already several companies are warning that in the end it won't look pretty.
Editor & Publisher |
09-21-2004 9:52 am |
Industry News
Dailies Struggle to Rebuild Confidence With Advertisersnew
The summer of scandal in the newspaper circulation business has left advertisers and agencies worried about what could possibly be next. Most say they are placing increased scrutiny on audience statements and newspaper ad budgets, though they believe the power of the medium will protect it from any immediate advertiser backlash.
Media Daily News |
08-25-2004 9:31 am |
Industry News
Protecting AAN Members' Ad Content on the Web
Alice Neff Lucan |
08-24-2004 3:19 pm |
Legal News
Tags: Classified Advertising, Management
Some Alt-Weeklies See Improvement in Second Quarter
Advertising sales at alt-weeklies varied from region to region during the first half of 2004, in large part following the path of the spotty economic recovery. Happily, the second quarter of the year was an improvement over the first, both for national sales overall and for local sales at selected alt-weeklies. Freelance writer John Ferri reports for AAN News on the state of the business.
(FULL STORY)
John Ferri |
08-19-2004 5:27 pm |
Industry News
Classifieds Surge Propels 2Q Newspaper Ad Growthnew
While the newspaper world struggles to recover the faith of advertisers after an unprecedented series of circulation scandals and battles with the Internet's threat to local ad sales, some good news for the industry emerged Tuesday. Total newspaper ad expenditures rose 4.1 percent for the second quarter of 2004 to $11.5 billion versus the same period last year, according to preliminary estimates from the Newspaper Association of America.
Media Daily News |
08-18-2004 9:08 am |
Industry News
Tags: Classified Advertising
MSNBC Starts New Classified Online Productnew
In an example of the new economy taking a page from the old, MSNBC.com adopted a longtime newspaper strategy yesterday, starting an online classifieds site. The service, part of the broader joint venture between Microsoft Corp. and NBC News, lets users search for employment, real estate, personals, merchandise, and other types of listings from sites including eBay, cars.com, HomeGain. com and Match.com.
Seattle Post-Intelligencer |
08-18-2004 9:05 am |
Industry News
Tags: Classified Advertising
