AAN News

Online Help-Wanted Reaches New High in Marchnew

Yahoo! Finance (press release)  |  04-19-2006  11:08 am  |  Industry News

Alt-Weeklies Move Toward Free Online Classifieds

To compete with Craigslist and other Web sites, AAN members are turning to different models of free online classifieds, most developed specifically for alt-weeklies. But what seems like a revenue loss can also be an advantage, publishers and marketers say. Some revenue can be gained from upselling and from the new business that a classifieds Web site attracts, and alt-weeklies are in a unique position to build online loyalty because they take their cues from the local communities that they serve. (FULL STORY)
Joy Howard  |  04-18-2006  8:01 am  |  Association News

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