AAN News
Analysts: Web Holds Key to Raising Dailies' Readership, Revenuenew
Philadelphia Inquirer |
05-15-2006 6:12 am |
Industry News
Gannett Buys Local Search Technology Companynew
Reuters |
05-15-2006 6:05 am |
Industry News
Decision to Dump Escort Ads About Demographics, Not Morals, Says Dignew
Jeff Lawrence (pictured) could care less that some law enforcement officials think escort ads are a front for prostitution. According to a recent piece in E&P, the president of Boston's Weekly Dig decided to remove the ads from his paper because he thought they were attracting too many 50-year-old white male suburbanites. "It's no different than if we started running ads for Geritol or Depends adult diapers," Lawrence tells E&P. "In terms of attracting readers, content is one thing, but the advertisements, too, are huge part of determining whether your readers are going to respond to your paper." Lawrence says the Dig also is considering whether to drop a couple of other categories that may not belong in the paper. "Advertisers like that you're protecting your demographic," he says, "They say, 'You're willing to give up revenue to stay on mission -- that's fantastic.'"
Editor & Publisher |
05-12-2006 12:50 pm |
Industry News
Real Estate Network Launching 3000 Web Sitesnew
PR Web (press release) |
05-12-2006 6:41 am |
Industry News
Study Shows Youth Get Online News From Portals, Not Newspapersnew
Editors Weblog |
05-12-2006 6:32 am |
Industry News
Indeed Launches First Pay-Per-Click Job Ad Networknew
Promotion World |
05-12-2006 6:27 am |
Industry News
Publicis Enters Retail Media Venture, Will Both Buy and Sell Adsnew
Media Daily News (reg. req.) |
05-12-2006 6:14 am |
Industry News
Real Cities Claims Reach of 30M Visitorsnew
Editor & Publisher |
05-12-2006 6:09 am |
Industry News
What's the Next Thing After Craigslist?new
Media Life Magazine |
05-11-2006 8:37 am |
Industry News
An Agency's Worst Nightmare: Ads Created by Usersnew
New York Times (reg. req.) |
05-11-2006 8:32 am |
Industry News
A Peak Behind the Ad Agency Curtainnew
Brandweek |
05-11-2006 8:20 am |
Industry News
Analysts Expect April Ad Results Will Be 'Flat to Down'new
Editor & Publisher |
05-10-2006 3:03 pm |
Industry News
How Deep is the Online Ad Well?new
CNET News |
05-10-2006 3:00 pm |
Industry News
Newspaper Companies Put the Squeeze on Printnew
BtoB |
05-10-2006 2:59 pm |
Industry News
The Internet is Revolutionizing the Real Estate Businessnew
USA Today |
05-09-2006 6:18 am |
Industry News
