AAN News
Carat Chief Muses on the Future of Advertisingnew
Arizona Daily Star |
08-07-2007 9:34 am |
Industry News
Web Ad Spending Set to Overtake All Other Media By 2011new
Online Media Daily |
08-07-2007 9:28 am |
Industry News
Philadelphia City Paper Distributor Jimmy 'Pretzels' Pasquarella Diesnew
Philadelphia City Paper |
08-07-2007 8:44 am |
Industry News
Digitas Looks to Build Global Digital Ad Networknew
"The goal is to transform advertising from mass messages and 30-second commercials that people chat about around the water cooler into personalized messages for each potential customer," the New York Times reports. To do this, Digitas, a unit of the Publicis Groupe, plans to create thousands of digital versions of ads using low-cost offshore labor, and then will use data about consumers and computer algorithms to decide which message to show at which moment to every person who turns on a computer, cellphone or TV. The Times notes that Publicis is "trying to carve out a niche as a middleman" between Google, Yahoo and Microsoft, and the consumer brand companies that buy advertising. "It's clear the three of those companies will have a huge share of revenues which will come from advertising,” says Maurice Levy, chairman and chief executive of the Publicis Groupe. "But they will have to make a choice between being a medium or being an ad agency, and I believe that their interest will be to be a medium."
The New York Times |
08-06-2007 5:55 am |
Industry News
Tags: Retail Advertising
Mag Publishers Headed for Rate Show-Down with Advertisersnew
Mediaweek |
08-06-2007 5:25 am |
Industry News
Tags: Retail Advertising
Is Your Site Google Dependent?new
Adotas |
08-06-2007 5:03 am |
Industry News
New Owner of New York Press Announces Changesnew
In an interview with the New York Observer, Manhattan Media president and CEO Tom Allon says his new paper will no longer accept any "explicit" advertising. "We're probably kissing away about a million dollars a year in revenue," Allon says. "We're not making a moral or puritanical decision. We just believe in the long term, it's not best for the publication." Allon also announced that the Press's weekly circulation will be cut by approximately 50 percent, to 50,000, and that a Brooklyn edition of the paper will be introduced after Labor Day. He also tells the Observer that The Press will now be classified as an "independent" paper. "I've told all the people in the office that 'alternative' is a four letter word," he says, dubbing it "very '70's."
New York Observer |
08-03-2007 4:25 pm |
Industry News
Tags: Management, New York Press
Westword Triumphs in Suit Over 'Ladies Night' Adnew
Earlier this year, Steve Horner filed a discrimination complaint against Denver's alt-weekly for running an ad for a ladies' night promotion at a local bar. Yesterday, a Denver county judge dismissed Horner's claim. "Now I know how black people in the early part of the last century felt about being cheated out of their civil rights," said Horner, perhaps overreaching. The Rocky Mountain News reports that as the trial ended, Westword editor Patricia Calhoun announced that she was running to the ladies room. Turning to Horner, she added, "You don't object, do you?"
Rocky Mountain News |
08-03-2007 4:13 pm |
Industry News
Can You Use Flickr Pics in Ads?new
Advertising Lab |
08-03-2007 5:44 pm |
Industry News
Survey: Fewer Renters are Becoming Homeownersnew
Inman Real Estate News |
08-03-2007 5:29 pm |
Industry News
Tags: Classified Advertising
There are Twelve Kinds of Ads (video)new
Slate |
08-03-2007 5:25 pm |
Industry News
CL's John Sugg: Our New Chain is More than a Balance Sheetnew
The columnist and Creative Loafing shareholder says his company's acquisition of the Chicago Reader and Washington City Paper is neither an "idealistic foray" nor a "hostile takeover of independent papers." The way Sugg sees it, the two papers were caught up in a "broader crisis in the publishing business" that their former owners weren't nimble enough to navigate. He also defends CEO Ben Eason, who hasn't exactly been welcomed with open arms in Chicago and Washington. "He believes alt-weeklies can help readers strengthen their communities," says Suggs. "Eason loves to see controversy in his newspapers. He admits mistakes, takes risks and has an ambitious vision for new media. His lieutenants often disagree with him; he listens ... sometimes."
Creative Loafing (Atlanta) |
08-02-2007 3:41 pm |
Industry News
College Students Growing More Receptive to Mobile Adsnew
MarketingVox |
08-02-2007 2:45 pm |
Industry News
New York Press Sold to Local Ownersnew
The Denver-based Avalon Equity Fund sold the 20-year-old alt-weekly to Manhattan Media, owner of five neighborhood weeklies and other Manhattan-focused publications. The company plans to merge the Press with Our Town Downtown, a weekly paper started last year that circulates in Lower Manhattan, according to the New York Times. In the company's press release, Tom Allon, president and CEO of Manhattan Media, says: "At its best, The New York Press has been one of the most distinctive community publications in this city. ... It was a leader in blogging before the word was even used -- distinctive perspectives, opinions, reporting and reviews. While New York City has changed dramatically in the nearly twenty years since Russ Smith founded the Press, the need for independent voices and real community news and views hasn't."
The New York Times |
08-01-2007 2:06 pm |
Industry News
E&P Focuses on Alt-Weeklies in August Issue
In its main feature (subscription-only), the newspaper industry trade publication focuses on the intense competition alternative newspapers now face from new products launched by daily newspapers. "All kinds of competition have been muscling in a market niche that the alternatives have had to themselves for a long time," Washington City Paper editor Erik Wemple tells E&P. On top of burgeoning web competition, he adds, "now everybody is doing free distribution, and listings-driven publications." A shorter piece (also subscription-only) looks at consolidation in the alt-weekly biz, with a special focus on its affect on national advertising.
Editor & Publisher (sub. req.) |
08-01-2007 12:59 pm |
Industry News
Tags: Editorial, Management
