AAN News
Tech Firm Integrates Email List Management, Web Analyticsnew
Online Media Daily |
09-14-2007 10:36 am |
Industry News
Report: Fragmentation Keeps Ads Off Local Online Medianew
The local advertising group Marchex estimates that only 5 percent of local ad dollars goes to local internet advertising. To get a larger piece of the local ad pie, a website needs to aggregate a large-scale local audience, according to "Unlocking the Potential of the Local Internet," a new report issued by the group. "There is no shortage of local content on the internet," said the report. "The problem for consumers is that this content is usually highly fragmented across a myriad of sites and is not optimized for decision making."
AdWeek |
09-13-2007 10:24 am |
Industry News
Creative Loafing Starts to Make Changes at the Chicago Readernew
CEO Ben Eason recently told the paper's distribution drivers that they would be terminated as salaried employees and made independent contractors following this week's issue, the Chicago Sun-Times reports. The change would result in both a drop in income and a loss of benefits, and the majority of the 20-plus drivers have thus far rejected the offer. "It's just not economically viable anymore, and I don't know of any other alternative paper that works that way now," says Eason, who indicated if the stalemate couldn't be resolved, he would bring on new drivers. There have also been staff changes, according to the Sun-Times. Advertising director Don Humbertson and art director Sheila Sachs, both longtime Reader employees, have left the paper. "I don't want people to think that because we were purchased that folks have come in and made decisions to act against our best interests," publisher Michael Crystal tells the Chicago Tribune. "It's very simple for people to point fingers at new ownership and all that kind of thing. We're just trying to wade through this in a way that makes sense."
Chicago Sun-Times (second item) | Chicago Tribune |
09-13-2007 8:33 am |
Industry News
How to Optimize Your Site for iPhone, Other Mobile Usersnew
A List Apart |
09-13-2007 12:32 pm |
Industry News
Volkswagen Eyes Larger Share of U.S. Marketnew
Brandweek |
09-13-2007 12:16 pm |
Industry News
Summit Entertainment Picks Mindshare for U.S. Media Dutiesnew
Adweek |
09-13-2007 12:14 pm |
Industry News
Tags: Retail Advertising
Google AdWords Goes Mobilenew
Search Engine Watch |
09-13-2007 12:05 pm |
Industry News
What Device is an Acceptable Substitute for a Newspaper?new
Washington Post |
09-12-2007 8:23 pm |
Industry News
Eleven Tips for Optimizing PDFs for Search Enginesnew
Search Engine Land |
09-12-2007 8:20 pm |
Industry News
Five Reasons to Aim Low When Learning SEOnew
Search Engine Guide |
09-12-2007 8:18 pm |
Industry News
Tags: Electronic Publishing, Marketing
Casual Players Driving the Growth of Videogamesnew
New York Times |
09-12-2007 8:17 pm |
Industry News
Tags: Retail Advertising
FTC Warns Mortgage Companies About Deceptive Ad Claimsnew
Media Daily News |
09-12-2007 8:13 pm |
Industry News
Study: 'User' Sites Choose Different News Than Mainstream Outletsnew
Editor & Publisher |
09-12-2007 8:10 pm |
Industry News
New Social Networking Sites Target Boomersnew
New York Times |
09-12-2007 8:08 pm |
Industry News
L.A. Weekly Set to Move Across Town Next Maynew
LA Observed reports the paper "is leaving its longtime physical and spiritual home on Sunset Boulevard in the heart of Hollywood" to head to L.A.'s Westside. The Weekly signed a ten-year lease valued at about $7.5 million to be the only tenant in the 24,000-square-foot, three-level building, according to a related press release. "We were looking for a larger building that could house all of our employees in one facility and give them more space and amenities," publisher Beth Sestanovich says. "In addition, we now have ample parking in a covered lot, and the building will have great branding visibility from all sides. I'm confident that we'll be very happy in this new facility and that it will provide us with the type of creative space we need to continue to produce an award-winning publication."
LA Observed |
09-11-2007 8:36 am |
Industry News
