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Zenith: U.S. Ad Spending to Rise 5%

By AAN Staff
december 8, 2003  10:23 am
Citing improving corporate profitability and more than $1 billion in incremental ad spending from the so-called quadrennial effect of the U.S. presidential elections and the Olympic Games, Zenith said it now expects U.S. ad spending to grow 5.0 percent in 2004.
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