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Miller Lite Ads Turn Tables on Coors

By AAN Staff
december 8, 2003  10:26 am
Sales for long declining Miller Brewing Co. brand have risen in the past 13 weeks, since the brewer launched TV spots comparing its carbohydrate and calorie content to rival Adolph Coors Co. and Anheuser-Busch brands. Industry insiders credit the campaign for the boost.
View full article at AdAge.com