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Traditional Ad Firms Spooked by Major Internet Sites

By AAN Staff
november 21, 2006  09:28 am
As Google and Yahoo form partnerships with traditional media like newspapers and radio, ad agencies are starting to get worried. Their biggest concern? "Google could end up automating so much of the ad-buying process that companies no longer see the need to pay much for media buyers," reports the New York Times.
View full article at New York Times (reg. req.)
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