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Shafer Says Free Commuter Dailies About Business, Not Journalism

By AAN Staff
july 17, 2003  12:11 pm
Shafer Says Free Commuter Dailies About Business, Not Journalism
"Before the Express can work as an advertising vehicle, it must first achieve marginal editorial success," Slate's Jack Shafer says about Washington Post Co.'s "latest strategy to reclaim young AWOL readers." New Times CEO Jim Larkin tells Shafer the Post and other dailies are trying to stem the erosion of their near monopoly that began in the early 60's; San Diego Reader's Howie Rosen suggests the papers have priced themselves out of local markets with their steep advertising rates. Village Voice Media CEO David Schneiderman says the dailies "patronize" young readers, and "then wonder why they don't read their newspapers."
View full article at Slate
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