AAN Association of Alternative Newsmedia

San Antonio Current's Covers Have 'Intelligence and Graphic Power'

By AAN Staff

march 9, 2010 08:28 am

San Antonio Current's Covers Have 'Intelligence and Graphic Power'

Chuck Kerr is the latest alt-weekly art director to have his work spotlighted by Robert Newman on the Society of Publication Designers' blog. Kerr, who won an AltWeekly Award for Cover Design in 2007, says he has a "pretty simple" cover design philosophy -- "sell the story in under five seconds." He adds: "The more complex the story, the more I try to create imagery that elicits an emotional response or plays off a well-known pop culture icon -- anything to plant my idea in the reader's head as quickly and permanently as possible."

View full article at Society of Publication Designers