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Ripsaw Goes Monthly

By AAN Staff
january 5, 2004  06:51 pm
Ripsaw Goes Monthly
The struggling Duluth, Minn., alternative newsweekly marked its fifth birthday by announcing that the Dec. 30 issue would be its last weekly one. In February, Ripsaw will be recast as a glossy monthly arts and news magazine. By adding more local news and coverage of the symphony and ballet, the publication hopes to appeal to readers in their 40s and 50s as well as its present core audience of 18- to 35-year-olds, Publisher/Editor Brad Nelson tells the Duluth News Tribune. News Tribune Publisher Marti Buscaglia sees an opportunity to lure some of Ripsaw's young readers back to the daily paper. (The News Tribune Web site doesn't permit a direct link to the article.)
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