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Newspaper Marketing Report Tells Dailies to Focus on Niches

By AAN Staff
october 2, 2003  01:10 pm
Newspaper Marketing Report Tells Dailies to Focus on Niches
"Commuter papers have been shown to be read by huge numbers of professionals and attract lucrative advertising, while paid dailies face limited growth prospects and have all but lost the ability to charge a premium for home delivery," says a new report from the International Newspaper Marketing Association, according to Editor & Publisher (paraphrasing from the report). E&P also talks to a consultant who says he's "been told of (free commuter dailies) being planned in three cities."
View full article at Editor & Publisher
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