New Milwaukee Youth-Oriented Rag Could Affect Ad Rates

july 28, 2004  08:29 pm
The new entertainment weekly the Milwaukee Journal Sentinel plans to launch this fall could attract advertisers who prefer to stay away from the edgy, controversial content found in The Shepherd Express (an AAN member) or the Onion. That's what Karen Stoneman, media director for a Milwaukee ad firm, told The Business Journal. But AAN Executive Director Richard Karpel predicts that the new breed of tabloids will drown in their own fluff because they lack the "idiosyncrasies and oddball charm" of true alternative weeklies.