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New Haven Register to Launch Weekly for Younger Set

By AAN Staff
january 27, 2004  04:31 pm
New Haven Register to Launch Weekly for Younger Set
The New Haven Advocate becomes the latest AAN member to face a challenge from a daily with its eye on alternative weeklies' young readers. Play, which begins publishing March 3, will be "fun, informative and a little bit edgy," says its editor, Jonathan Cooper. The new tabloid, aimed at 18- to 34-year-olds, will also give New Haven advertisers "further access to a highly attractive audience," says Robert M. Jelenic, head of the Journal Register Company, which owns the Register and 22 other newspapers.
View full article at New Haven Register
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