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Market Research Drives Creation of New “Youth” Papers

By AAN Staff
december 3, 2003  05:17 pm
Market Research Drives Creation of New “Youth” Papers
To attract young readers, media companies are publishing free newspapers that capsulize the news and emphasize jazzy graphics. New York Times reporter Jacques Steinberg describes what research studies say young readers want and how new papers like Quick, published by Belo Corporation in Dallas, and the 5 Minute Herald, published by Knight-Ridder in Miami, seek to address their needs and capture advertising dollars.
View full article at New York Times
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