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Local Online and Mobile Ad Spending and Trending: How Does Your Paper Stack Up?

By AAN Staff
may 12, 2010  03:09 pm
Local Online and Mobile Ad Spending and Trending: How Does Your Paper Stack Up?
You probably know how much online advertising revenue you're making with your website, but do you know whether you're doing better or worse than everybody else in online sales? Borrell Associates, a research and consulting firm that tracks local advertising and helps media companies develop executive strategies, is currently conducting a survey of AAN members and their online advertising revenues. Andrew Martin, a senior associate with Borrell, will present the results of this benchmarking survey at the upcoming Toronto Convention on Friday morning, July 16. If you need a copy of the survey or have any questions, please contact Debra Silvestrin at debra (at) aan.org. The deadline to return the survey is June 4.
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