LA Times Turns Metromix into 'Brand X'

march 26, 2009  11:29 am
Brand X is a "new multimedia editorial product" being rolled out by the Los Angeles Times "aimed at younger, social-networking readers who are interested in culture, technology, entertainment, food, events, volunteering, style and the outdoors." It will take the place of Metromix in L.A. and will be headed up by former alt-weekly editors Deborah Vankin and Dean Kuipers.