L.A. Alternative Ceases Print Publication

september 27, 2006  02:16 pm
AAN member L.A. Alternative has printed its final issue, reports online journal LAObserved. In a letter to staffers, owner Martin Albornoz says that the weekly's "problem has never been attracting loyal readers, but the cutthroat competition with our corporate rivals has made it harder to get and keep new advertisers." The newspaper was previously known as the L.A. Alternative Press; the name was shortened in Nov. 2005 when the paper shifted from a biweekly to a weekly schedule. Albornoz says that the news organization will experiment throughout October with online publishing. "The fact that we lasted this long is still a feat," he says. "In fact, it's a real testament to the authentic voice we've created together."