How Low Can Advertising Revenues Go?

july 31, 2008  09:33 am
"Advertising and consumer-generated revenues are on a steep dive that could take a devastating toll on media company spending and development well into 2009," opines MediaPost editor-in-chief Diane Mermigas. She notes that even what had previously been considered the bright spot for media companies is looking troubled: "The meteoric growth of online ad revenues, and display advertising in particular, trends downward."