Giving Good Gimmick: Granta at 30

Boston Phoenix | June 30, 2009
To sustain a good literary magazine over decades it pays to have a gimmick. Thirty-year-old Granta's secret to success: themes, like this issue's "New Fiction Special."

Boston Phoenix

The Boston Phoenix was founded in 1966 as an arts and entertainment newspaper for the 18-40 year old market. Today, with editions in Rhode Island and Portland, Maine, the Phoenix has a distribution of 220,000 and more than 600,000 readers...
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