Free Dailies Face Numerous Hurdles, Says NY Times
By AAN Staff
october 13, 2003 12:15 pm
Seeking to "hook young people on the
newspaper habit, with the hope that they
might
eventually graduate to more substantive,
established
fare," the Tribune Company's amNew York
debuted in Manhattan on Friday. Free dailies like
amNew York face a number of daunting
challenges, says Jacques Steinberg, like
distribution issues, lack of
profitability and cannibalization of existing
dailies in
the same market. "But perhaps the biggest
uncertainty surrounding such publications is how
much attention busy young people will
pay
to newspapers whose short articles ... are in many
instances supplied by news agencies like The
Associated Press," notes Steinberg.