First Quarter Newspaper Ad Revenue Could Fall as Much as 30 Percent

april 15, 2009  11:55 am
Industry executives and analysts tell the New York Times that many large papers will be reporting the sharpest drop ad revenue in generations as they begin to release first-quarter results this week. Small papers aren't faring quite as badly as large ones, according to the Times, and there is a hope among publishers that losses for the rest of 2009 will not be as steep as the first quarter's.