Experts Predict Slow, Steady Growth in Online Ads

december 31, 2003  09:15 am
Internet advertising analysts are upbeat about prospects for 2004, but they're not indulging in the "irrational exuberance" that characterized the dotcom boom. Rather, they predict a slow and steady rate of growth. Smith Barney CFA Lanny Baker last month predicted a 20 to 25 percent increase in expenditures.