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Don't Know the Difference Between ROI, RoAS, CPM, and CPA?

By AAN Staff
may 11, 2007  04:15 pm
If you've been drowning in the alphabet soup of web metrics and analytics, have we got a lifeboat for you! Executives from the Overland Agency -- one of Portland's leading brand marketing and interactive advertising agencies -- will teach AAN convention attendees how to talk "letters" and "numbers" with online media planners/buyers, as well as how to align their presentations with advertisers' objectives.
View full article at PortlAANd 2007
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