Daily Paper Tries To Get Shepherd Express Removed From Starbucks
By AAN Staff
november 19, 2007 12:15 pm
"We were thrown out of Starbucks because of a deal the
Journal Sentinel cut with Starbucks' regional office, where the
Journal Sentinel demanded that the
Shepherd Express be excluded from Starbucks newspaper racks," writes
Express publisher and editor-in-chief Louis Fortis. The
Sentinel-owned free weekly
MKE then
ran an ad claiming it was "the exclusive free weekly" available at Starbucks stores around Milwaukee. But a regional manager says "the decision as to whether a particular Starbucks carries the
Shepherd will be at the discretion of each individual store manager." The controversy with the coffee giant comes as the paper celebrates its 25th anniversary. In this week's cover story,
assistant editor Lisa Kaiser traces the
Express' journey from "a monthly 'free expression magazine' by English majors at UW-Milwaukee" to what it is today.