Dailies Launching Youth-Oriented Pubs

september 23, 2002  02:17 pm
E&P's Lucia Moses looks at a batch of new daily-owned youth market publications in the works, from Gannett in Lansing, Mich., and Boise, Idaho, and from the Tribune Co., in Chicago and on Long Island. Reaching young readers is a delicate art, as alternative weeklies can attest. "The 'new generation' is newly minted every year," Chicago Newcity President Brian Hieggelke tells E&P. "Those of us who are writing about them ... the older we get, the less we should trust our instincts."