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Dailies Experiment to Reverse Readership Trends

By AAN Staff
august 21, 2003  11:01 am
Dailies Experiment to Reverse Readership Trends
In a desperate bid to attract young readers "who have been deserting daily newspapers in droves and driving news executives to distraction," mainstream media companies "are churning out ... easy-to- read publications that are light on serious journalism, heavy on the partying scene, and, for the most part, free," reports Mark Jurkowitz. "I think it's a silly strategy because it's all about what they're putting out in daily papers that's driving [young] readers away,'' Nashville Scene's Albie Del Favero tells Jurkowitz. ''Daily newspapers in general write in a style that is not at all appealing to young readers.''
View full article at Boston Globe
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