Chicago Trib Mulls Paper for MTV Crowd
By AAN Staff
september 13, 2002 09:27 am
Taking a page from Gannett, the Chicago Tribune is seriously considering launching a five-day-a-week tabloid aimed at the elusive 18- to 34-year-old urban reader, the Tribune's Jim Kirk reports. "The new Tribune paper would be aimed at the same demographic that has made
the city's free alternative papers, such as the Reader and New City, successful," Kirk writes. Gannett is launching "alternative" weeklies in target markets.