Chicago Trib Mulls Paper for MTV Crowd

september 13, 2002  09:27 am
Taking a page from Gannett, the Chicago Tribune is seriously considering launching a five-day-a-week tabloid aimed at the elusive 18- to 34-year-old urban reader, the Tribune's Jim Kirk reports. "The new Tribune paper would be aimed at the same demographic that has made the city's free alternative papers, such as the Reader and New City, successful," Kirk writes. Gannett is launching "alternative" weeklies in target markets.