Alive Making Ad Push with Revived Brand
By AAN Staff
april 15, 2003 01:25 pm
Columbus Alive Inc. is launching an e-mail brand campaign to call attention to its five-month-old redesign, its new focus on arts and entertainment and its new name: Alive. Publisher Sally Crane says the ad sales have climbed about 18 percent since the campaign began and projects an additional 25
percent through the end of this year. Alive's 2002 ad sales were more than $1 million, Kathy Showalter of Business First of Columbus reports.