AltWeeklies Wire
Relentless Stickering Made Digital Summer One of Phoenix's Hottest Bandsnew
Digital Summer is serious about guerilla marketing. Almost every month, band members and their devoted fan base have "Sticker Night," when they cover Valley landmarks with 700 to 1,000 of the nine-inch-long adhesive advertisements in order to increase the band's visibility.
Phoenix New Times |
Benjamin Leatherman |
05-15-2008 |
Profiles & Interviews
An Internet Campaign Against Camel Cigs Goes Nationalnew
Jenny Decker has been infiltrating parties and concerts sponsored by R.J. Reynolds around Portland, gathering free trinkets and promotional products in hopes of exposing how R.J. Reynolds does guerrilla marketing to entice young women to smoke. Her humble MySpace page has now turned into a nationally recognized campaign that anti-tobacco experts say is accomplishing that goal.
Willamette Week |
Shefali Kulkarni |
04-09-2008 |
Science
