AltWeeklies Wire
An Internet Campaign Against Camel Cigs Goes Nationalnew
Jenny Decker has been infiltrating parties and concerts sponsored by R.J. Reynolds around Portland, gathering free trinkets and promotional products in hopes of exposing how R.J. Reynolds does guerrilla marketing to entice young women to smoke. Her humble MySpace page has now turned into a nationally recognized campaign that anti-tobacco experts say is accomplishing that goal.
Willamette Week |
Shefali Kulkarni |
04-09-2008 |
Science
