AAN News
Saturation Ad Trend Acceleratingnew
Advertisers are turning to the smallest nooks and crannies in public and private spaces to reach an increasingly distracted, on-the-go public, reports the New York Times. From supermarket eggs stamped with the names of CBS television shows to commercial jingles on school buses, marketers are trying to catch the public's eye no matter where they are or what they are doing. "What all marketers are dealing with is an absolute sensory overload," says Gretchen Hofmann, a marketing and sales executive at Universal Orlando Resort. "Ubiquity is the new exclusivity," says another exec.
The New York Times |
01-17-2007 12:37 pm |
Industry News
Tags: Management, Retail Advertising
Publishers, Automakers Ink Multiplatform Dealsnew
Ford Motor Co. is using Beyonce Knowles, video games, Rolling Stone magazine's Web site, and AOL’s social networking pages in a multimedia launch for its 2007 Ford Edge in December, reports Mediaweek. "If there was a word for the media mix for '07, it's about engagement," says Phil Cowdell, CEO of Ford Media Services. "The auto industry realizes its marketing and communications is crucial at this time." The trend is clear: Auto industry advertising in print magazines dropped 11 percent in 2006, according to Publishers Information Bureau. Cowdell tells the magazine that carmakers will increasingly turn to new media platforms that can better engage consumers and offer measurable results.
Mediaweek |
01-17-2007 12:28 pm |
Industry News
Tags: Management, Retail Advertising
Arkansas Times the Go-To Paper on Huckabeenew
So says Washington Post columnist E.J. Dionne, who calls the Little Rock alt-weekly "a progressive paper that will be must-reading if (former Arkansas Gov. Mike) Huckabee runs" for President. The Times also made a splash last week when it added video to its popular Arkansas Blog, premiering with a walk-and-talk interview of new Arkansas Gov. Mike Beebe. "The Times' blog's reader/responders have been positively lapping up this video," says The Morning News' John Brummett, "posting their delight that they could see their new governor in real-time action for themselves over an exended period, and thus size him up directly without the filter of the traditional journalist, the middle man."
Real Clear Politics |
01-17-2007 1:30 am |
Industry News
Tags: Editorial, Arkansas Times
Boston Phoenix Critic Working on Film-Crit Docnew
Gerald Peary, a film critic and columnist for the Phoenix for more than 10 years, is working on a documentary, "For the Love of Movies: The Story of American Film Criticism." The feature film, which Peary is directing with his wife, Amy Zeller, includes an interview with the late Pauline Kael, reports the Boston Globe (see item at bottom of page). MORE MOVIE NEWS: Zoo, a documentary about a man's fatal sexual encounter with a horse, which was written by The Stranger's Charles Mudede, premieres next week at Sundance, according to the Seattle Times.
Boston Globe | Seattle Times |
01-17-2007 1:02 am |
Industry News
Tags: Editorial, Boston Phoenix
Rumsfeld Subpoena Request Shot Down by Ohio Judgenew
Judge David Stockdale denied a request to drag former Defense Secretary Donald Rumsfeld before a Hamilton County court as a material witness in a trespassing case involving CityBeat news editor Greg Flannery, reports a local Fox affiliate. Flannery was one of seven anti-war protesters arrested after occupying the Cincinnati offices of congressman Steve Chabot, a supporter of the war in Iraq. A lawyer for the defendants admits that it was always unlikely that Rumsfeld would be forced to testify.
Fox19 Cincinnati |
01-16-2007 2:42 pm |
Industry News
Tags: Cincinnati CityBeat, Greg Flannery
NY Times Spends 'Night Out' With Voice's Mustonew
Village Voice columnist and VH1 commentator Michael Musto plays the viola, still goes home to Bensonhurst for the holidays, and does a mean Diana Ross, reports the Times in a 'Night Out' profile of what the paper calls "the city’s most punny, raunchy and self-referential gossip columnist." Oh, and they also mention his new book, "La Dolce Musto," a compilation of two decades worth of the columnist's favorite "blind items, outings, hissy fits and scandals concerning everyone from Madonna to Anita Ekberg."
The New York Times |
01-16-2007 12:39 pm |
Industry News
Tags: Editorial, The Village Voice
Tacoda, comScore Strike Deal to Broaden Web Metricsnew
Mediaweek |
01-16-2007 12:02 am |
Industry News
Web Publishing Exec on Blogging, 'Web-First' Publishingnew
Innovation in College Media |
01-16-2007 3:01 pm |
Industry News
Tags: Editorial, Management
Missoula Independent Columnist Quits Lobbying Jobnew
After roaming the halls of the Montana legislature for more than 20 years as a professional lobbyist, George Ochenski leaves it all behind to focus on his career as a political analyst for Missoula's alt-weekly. Ochenski announced the decision in his latest column, in which he admits that his dual role created problems. "As a writer, the obvious conflicts between what I wanted to be able to convey and the sometimes not-so-good reactions those stories elicited from one party or another within the Capitol, certainly had the potential to create problems for a lobbyist trying to get legislation passed or funded," he writes. NOTE TO READERS: Last week, based on an inaccurate report in The Billings Outpost (see second item), AAN News briefly reported that Ochenski had decided to quit writing.
Missoula Independent |
01-15-2007 12:53 pm |
Industry News
Tags: Editorial, Missoula Independent
Local Citizen Media Site Bleeding Management, Staffnew
Backfence, publisher of a family of "hyperlocal" news sites, has seen the resignation of its CEO and the firing of two-thirds of its staff of 18, reports Paid Content by way of Poynter. Original co-founder Mark Potts (who disputes the layoff figures without providing a number of his own) has returned to lead the beleaguered company. In the last year and a half, Backfence has grown from its original community site in the D.C. area to include 13 sites across the nation. A Poynter contributor surmises, "some of Backfence's revenue trouble could be attributed to the reliance on a single, spotty advertising revenue stream rather than developing multiple revenue streams."
Poynter Online |
01-12-2007 11:55 am |
Industry News
Philly City Paper Editor-in-Chief Publishes Second Crime Novelnew
In an interview discussing his sophomore effort, The Blonde, Duane Swierczynski says his journalism career has made him a better writer. "It has beaten some of the bad writing out of my system," he tells the Journals. "Journalism teaches you to be concise; space, after all, is precious." But fiction has also helped make him a better editor and journalist. "I think writing fiction has helped me realize that story is king, even in non-fiction. When I edit stories for the City Paper, I find myself mostly looking for structure flaws -- hiccups in the storytelling -- and craving strong narratives that unfold like a novel. After all, journalism is just storytelling with the truth."
Journals (AOL.com) |
01-12-2007 11:25 am |
Industry News
Major Print Chains Set To Jointly Sell Ads on Web Sitesnew
The nation's three largest newspaper publishers -- Gannett, McClatchy, and Tribune -- are teaming up to sell advertising jointly on their newspapers' Web sites, the Wall Street Journal reported on Wednesday. The companies will offer advertisers hassle-free one-stop shopping for display ads on all of their combined Internet sites. The joint effort, called "Open Network," is a clear attempt to win back advertisers that have defected in droves to Web portals such as Yahoo, AOL, and MSN. "Traditionally print newspaper companies have not worked well together to sell national ads in print," says Jack Williams, president of Gannett Digital. "We intend to sell Internet advertising differently."
The Wall Street Journal |
01-12-2007 11:02 am |
Industry News
L.A. Weekly Art Critic Paints, Sculpts, Toonew
Doug Harvey doesn't just sit around thinking about art; he also creates it. The alt-weekly critic will exhibit his paintings and sculptures in "Great Expectorations" this month and next at a gallery in L.A.’s Chinatown district. The gallery describes the exhibit as "a multi-faceted serial piece ... simultaneously disturbing and therapeutic." It's the artist-writer’s first solo show in almost a decade. ANOTHER ALT-WEEKLY WRITER-ARTIST: Austin Chronicle arts editor Robert Faires stars in "In on It," which returns this month after being "the Austin theater hit of the summer," says the Austin American-Statesman.
High Energy Constructs |
01-12-2007 1:20 am |
Honors & Achievements
Reports Show Future Looks Strong for Newspapers/TVnew
USATODAY |
01-12-2007 3:59 pm |
Industry News
Tags: Management
Ad Forecast for 2007: 'Flat' Would Be a Victorynew
Editor & Publisher |
01-12-2007 11:58 am |
Industry News
Tags: Management, Retail Advertising
