AAN News
Magazines Feature New 'Interactive' Print Adsnew
USA Today |
10-02-2007 10:32 am |
Industry News
Tags: Marketing, Retail Advertising
Mobile Phone Penetration 84 Percentnew
MarketingVox |
10-02-2007 9:47 am |
Industry News
Third-Party Apps Can Help Papers Tap Facebook's Audiencenew
Editor & Publisher |
10-02-2007 9:22 am |
Industry News
Washington City Paper's Food Writer Talks Shopnew
"My mother back in Kansas City likes to tell her friends that I work at the Washington Post, because I think she's embarrassed about alternative newspapers," says Tim Carman, who writes the Young & Hungry column for City Paper. He tells Cork & Knife that working with the award-winning critic Robb Walsh at the Houston Press earlier this decade (when Carman was managing editor) jump-started his desire to "do something with food," but his bum knee prevented him from actually working in a restaurant. He landed the City Paper gig ("I didn't think I had a shot," he says), and now eats in restaurants close to twice a day. "Your dining routine is an endless search for the new and interesting," he says when asked about the toughest part of his job. "Sometimes, I (or my wife, Carrie, god bless her) would just like to relax and unwind in an old familiar place."
Cork & Knife |
10-01-2007 12:10 pm |
Industry News
Some Big Dailies Are Emphasizing Circ Quality, Not Quantitynew
"Driven by marketing and delivery costs and pressure from advertisers, many papers have decided certain readers are not worth the expense involved in finding, serving and keeping them," the New York Times reports. As ad buyers have become more cost-conscious and have succeeded to some extent in narrow targeting with online ads, they've expressed less interest in reaching the reader who doesn't match a certain profile. Some major daily papers have responded by curtailing advertising, cold-calling, and offering promotional discounts, while others are cutting back and refining their geographic reach, the Times reports.
The New York Times |
10-01-2007 10:29 am |
Industry News
Willamette Week Unveils Redesign & New Logonew
"We changed our logo (for the sixth time in our almost 33 years of existence), emphasizing WW rather than Willamette Week," says editor Mark Zusman. The alt-weekly also reduced the paper's height by an inch, changed the typeface, and created a new section "on all matters of living in Portland."
Willamette Week |
10-01-2007 8:12 am |
Industry News
Craigslist to Charge for Job Ads in Chicago, Orange County, Portland and Sacramentonew
Craigslist Discussion Forum |
10-01-2007 5:50 pm |
Industry News
Tags: Classified Advertising, Management
Study: Many News Sites Aren't Effective at RSSnew
International Center for Media and the Public Agenda |
10-01-2007 1:32 pm |
Industry News
Tags: Electronic Publishing, Management
Online Marketing Terms 101new
San Diego Business Journal |
10-01-2007 1:27 pm |
Industry News
Online News Service Launches Facebook-Like Featuresnew
Editor & Publisher |
10-01-2007 1:15 pm |
Industry News
Despite Consumer Demand, Local Business Slow to Advertise Onlinenew
iMedia Connection |
10-01-2007 1:05 pm |
Industry News
Do Home Pages Have a Place in Web 2.0's Future?new
Advertising Age |
10-01-2007 12:52 pm |
Industry News
Online Ad Exchanges Face Uphill Battlenew
Adweek |
10-01-2007 12:49 pm |
Industry News
Tags: Marketing, Retail Advertising
Lawsuits Seek to Define the Question of Licensing Rights on the Webnew
The New York Times |
10-01-2007 11:01 am |
Industry News
Microsoft: Google-DoubleClick Deal Bad for Consumers, Advertisersnew
Advertising Age |
09-28-2007 11:40 am |
Industry News
