AAN News
Weekly Dig's Founder on What He Learned from Metrocorpnew
The city mag publisher "didn't do everything perfectly, but there was a ton of stuff it did that was genius," Jeff Lawrence tells Business Week. Metrocorp, which also owns Boston magazine, bought a majority interest in the Dig in 2004, and Lawrence bought the paper back earlier this year. After watching how the bigger company spun out new revenue streams from its numerous brands, Lawrence is now thinking about how to introduce new ventures like phone-based Web content, a quarterly arts publication, Boston travel and entertainment guides for the Gen Y set, and alternative newspapers in other New England towns, all under the Weekly Dig brand. "I had access to their executive meetings and knowledge and history," Lawrence says. "Entrepreneurs don't often get that kind of opportunity."
Business Week |
09-06-2007 8:41 am |
Industry News
Weekly Dig Founder to Buy Back Paper from Magazine Publishernew
Only a few years into its majority ownership of the Dig, Metrocorp Inc. and the paper have decided to part ways, the Herald reports. Metrocorp, which is also the publisher of Boston magazine, will sell the Dig back to founder Jeff Lawrence (pictured). "We never got a clear feeling that it was part of our DNA," says Metrocorp president David Lipson. "The Dig emerges independent with a higher circulation and greater recognition in the market, but also with more overhead, and without Metrocorp bankrolling the costs," the Herald notes. Terms of the deal were not disclosed. "Let's just say I'm not nearly as liquid a man as I was previously," Lawrence says.
Boston Herald |
05-02-2007 8:14 am |
Industry News
Decision to Dump Escort Ads About Demographics, Not Morals, Says Dignew
Jeff Lawrence (pictured) could care less that some law enforcement officials think escort ads are a front for prostitution. According to a recent piece in E&P, the president of Boston's Weekly Dig decided to remove the ads from his paper because he thought they were attracting too many 50-year-old white male suburbanites. "It's no different than if we started running ads for Geritol or Depends adult diapers," Lawrence tells E&P. "In terms of attracting readers, content is one thing, but the advertisements, too, are huge part of determining whether your readers are going to respond to your paper." Lawrence says the Dig also is considering whether to drop a couple of other categories that may not belong in the paper. "Advertisers like that you're protecting your demographic," he says, "They say, 'You're willing to give up revenue to stay on mission -- that's fantastic.'"
Editor & Publisher |
05-12-2006 12:50 pm |
Industry News
Weekly Dig Balks at Removing Boxes Near Ballparknew
When the Boston Red Sox won the American League Division Series last year, rioters burned newspaper sidewalk distribution boxes near Fenway Park. Anticipating similar activity during this year's AL Championship Series, police asked papers to remove the boxes. "We are in full compliance," says Boston Globe spokesman Maynard Scarborough. "This is larger than the sale of our newspaper -- it's a safety issue." Boston's Weekly Dig is also in full compliance, although publisher Jeff Lawrence supports "an organized riot where fans can be allowed to burn the street boxes in special areas." He maintains the Dig would gladly allow fans to destroy the boxes if it would help the team. "The least we can do is lose money for the Red Sox to win," he says.
The Daily Free Press |
10-15-2004 4:22 pm |
Industry News
